Professional bodies and the professions face a variety of pressures at a time when resources are stretched. A new white paper “Revitalising Professional Institutes and Associations” suggests a realistic and affordable way ahead that could benefit both the professions and the many members of the public they serve.

The white paper’s author Prof. Colin Coulson-Thomas points out that: “The various professions impact upon just about all of us at many points in our lives. We use or benefit from their services on a daily basis. Starting from scratch and re-inventing a new form of professional organisation could be a mammoth and risky enterprise.”

The Professor has drawn upon his research to find a more effective way of undertaking the traditional activities of professional bodies and supporting professionals in the field. The new model of operation he advocates could simultaneously address multiple challenges and improve performance and standards.

Coulson-Thomas has investigated practical ways of capturing and sharing what top professionals do differently. He has found: “A new generation of support tools can provide practicing professionals with easy access to the information and knowledge they require and day to day support to help them to adopt the approaches of high performers when confronted with difficult tasks.”

Coulson-Thomas’ investigations have found: “Implementation is manageable, affordable and achievable within an acceptable timescale. Benefits include greater understanding, improved performance, reduced costs, quicker responses, less stress, higher standards and enforced and evidenced compliance.”

The Professor is convinced that: “Professional bodies can be revitalised to such an extent that the heyday of many of these institutions that originated in the Victorian age may be yet to come. They can be instrumental in creating a better future for their members and the wider public.”

The new white paper “Revitalising Professional Institutes and Associations” can be obtained from Cotoco. Examples of how support tools can be used to help average professionals to adopt the superior approaches of high performers can be found in ‘Winning Companies; Winning People’ by Colin Coulson-Thomas, which is available from http://www.policypublications.com.

Prof. Colin Coulson-Thomas is chairman of adaptation, an active international adviser and consultant, and has served as Chairman and President of professional and representative bodies. He is the author of over 40 books and reports, and has helped over 100 organisations to improve director, board and corporate performance and spoken at over 200 national and international events in some 40 countries. He can be contacted via http://www.coulson-thomas.com

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