Team Fitness America continues the growth of their Area Developers, also called Territorial Sales Managers, through their new web based seminars. These seminars, which are set to be held twice per month, have the intent to fully inform potential candidates of the one-of-a-kind affordable services and the moral principles that Team Fitness America stands by on a daily basis.

In July, Team Fitness America announced their commitment to assist the rough and troubled job market by creating a position that seasoned sales professionals could benefit from while adding a higher level of direct customer service for their clientele. This position, which is entitled Area Developer, suits an individual that is looking to manage a sales team throughout a selected territory.

Team Fitness America has quickly grown to service 18 metropolitan areas with certified in home personal trainers that provide clients with an affordable alternative as opposed to going to the gym. On a daily basis, clients find themselves being provided with the personal trainer that they have been searching for to reach their fitness goals quickly and effectively.

“One of the great things about the development of our Area Developers is that there are no buy-ins or franchise costs,” said Margaret Pajak, founder and president Fit2Max’s Team Fitness America.

“Our Area Developers position is a company based position with a great growth potential, phenomenal compensation plan, and an awesome training for sure success,” adds Pajak.

The newly established web based seminars are geared to cover both compensation plans and the duties of an Area Developer as a territory grows. Led by Team Fitness America’s top producer and motivational speaker, Dave Giordano, these seminars are only 20 minutes long to maintain interest while providing necessary information.

“This is an outside position created for seasoned sales professionals by seasoned sales professionals,” said Pajak.

Team Fitness America will hold their first WebEx seminar on August 26 and any attendee that is interested can sign up for attendance through Team Fitness America’s website by visiting the jobs section.

For more information about Team Fitness America, just visit http://www.teamfitnessamerica.com.

London, UK ( Pressreleaseroom ) August 7, 2009 – It’s certainly something lots of marketing experts are talking about, but just how small businesses should go about building an online community is harder to understand. Ben Dyer has built a 10,000 member community for his business and he shares the lessons he’s learned in a new article on Marketing Donut.

Dyer says that while a community is a powerful way to engage with your customers, building one requires patience and perseverance.

“For every community I have seen fail due to lack of traffic, two have the plug pulled because of a perceived lack of progress” he says.

Dyer says the other key ingredients of success are: leadership, ground rules, taking criticism on the chin, and making sure the community caters to everyone, not just the “fanatics”.

“Running a community is hard work, but it can be a fantastically rewarding experience for both you and your customers. The reality is that if you have a successful company, product or service, your customers will be talking about you anyway. What you need to decide is whether you are willing to facilitate the conversation.”

Backed by Google and Royal Mail, Marketing Donut is a free marketing resource that’s been developed specially for small business. Practical and no-nonsense, Marketing Donut covers all aspects of small business marketing, from branding through to internet marketing, from direct marketing through to generating PR for your business.

Further information:

* The Marketing Donut is at http://www.marketingdonut.co.uk

Contact details:
Mick Dickinson
BHP Information Solutions
tel: 0117 904 2224
info@marketingdonut.co.uk

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WomenCertified® today announced that Team Fitness America’s President and CEO, Margaret Pajak, has completed the WomenCertified training and certification program and is now specially qualified to provide an extraordinary level of service to women.

Pajak’s Team Fitness America specializes in providing affordable, effective in home personal trainers and other fitness specialists throughout 18 metropolitan areas with certified and criminally background checked personal trainers.

The goal of WomenCertified is to create women friendly companies and buying experiences. Statistics show that over 83% of all consumer purchases are made by women, making them the primary customer in almost every industry. WomenCertified is designed to teach sales and service professionals how to deliver better customer service, tailored especially for the female customer.

To become WomenCertified, professionals must complete a series of intensive training modules to learn the communication and customer service skills proven to be the most effective and desirable among women customers. Developed and conducted by Delia Passi, the leading expert and author on marketing and communicating to women, the training program includes a four-part online course track or live training and a culminating test. Passi has trained thousands of sales and service professionals across the nation in developing top communication skills, and she is the CEO and President of Medelia, Inc.

“Margaret Pajak and the sales and service professionals who become WomenCertified are now part of a growing group who are raising the bar in providing the best customer service experience to women,” said Passi. “Studies show that Americans are growing less satisfied with the levels of customer service they receive, and WomenCertified is working to reverse that trend. It’s a win-win opportunity for companies and consumers.”

WomenCertified launched in September 2007. For more information, visit www.WomenCertified.com.

London, UK ( Pressreleaseroom ) July 17, 2009 – Making your most valuable customers feel valued with a carefully-selected gift could deliver the same return as a direct mail to 1000 people or an advert in the local newspaper, says a new expert article on free small business marketing resource Marketing Donut.

“Merchandising might seem like an unnecessary cost during the recession, but if you set clear objectives and select the right merchandise for your target audience, it can generate a valuable return on investment,” says the article on Marketing Donut.

The article says merchandising delivers benefits such as: connecting with customers, raising awareness of the business, and driving sales.

Marketing Donut expert Andy Preston says that with merchandising it’s important to be clear about what you want to achieve. “For example, do you want customers to sign up to your newsletter and communicate with you more, or to drive new customers to your website and increase online sales?”

It’s also important to choose an item of merchandise that’s appropriate for your business.

“So if you’re in financial services you could portray your reliability with something practical, and if you’re in the leisure sector, you should create something fun. For example, a go-kart business could distribute wind-up mini racers.”

The article also has advice about choosing suppliers and methods of distribution.

Marketing Donut is a free marketing resource that’s backed by Google and Royal Mail. It’s got thousands of expert tools and information covering all aspects of small business sales and marketing.

Further information:

* The Marketing Donut is at www.marketingdonut.co.uk

Contact details:
Mick Dickinson
BHP Information Solutions
tel: 0117 904 2224
info@marketingdonut.co.uk

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Innovators and entrepreneurs are missing opportunities to grow their companies according to Prof. Colin Coulson-Thomas speaking at the iFestival exhibition held at The Walkers Stadium in Leicester: “They develop exciting new products while adopting traditional and losing approaches to winning business. Their technical creativity needs to be matched by innovation in their approach to business building.”

According to the Adaptation chairman, “Understanding is critical. Sales personnel who do not understand the nature of their company’s innovations and the impacts they can have struggle to communicate with prospects who do not understand how they might benefit. High tech developments are often too complex for people to understand if traditional approaches to training, selling and e-learning are used.”

The Professor’s ‘Winning Companies; Winning People’ research programme identifies what successful people or winners do differently in areas such as winning business, building customer relationships and creating and exploiting know-how. Over 2,000 companies participated in the latest round of studies, and critical success factors or ‘winning ways’ for key business building activities have been identified.

The more successful innovators recognise that however exciting their breakthroughs they are unlikely to be adopted if people do not understand them. Coulson-Thomas explains: “Instead of pushing their products winners focus on helping people to assess their requirements, understand what is on offer, and select a way forward that helps them achieve their goals. Instead of hard selling they make it easy for people to buy.”

Coulson-Thomas believes: “The difficult work in areas like competitive bidding and building customer relationships has been done. We have identified critical success factors for key business development activities and what high performers do differently from their less successful colleagues.”

The Professor showed iFestival delegates how a new generation of support tools can help sales staff, account managers and prospects to understand complex offerings: “Using a sales accelerator developed by Cotoco sales staff at Eyretel were able to work with prospects to assess their needs, design and cost solutions, and generate proposals in forty minutes rather than the four weeks previously required, and in most cases without the need for specialist engineers to be in attendance.”

Coulson-Thomas revealed “At Eyretel the new approach led to sales increasing by 25% in eight weeks, and a two thirds reduction in the technical support required by the sales team. A return on investment of over seventy times the cost of developing the sales accelerator was obtained in the first year. Eyrtel won an innovation award for its support tool and was acquired by another company that subsequently listed.”

Examples of how support tools can make it very easy for average performers to adopt winning ways, understand complex areas and handle difficult tasks are given in Prof. Coulson-Thomas’ book ‘Winning Companies; Winning People’ (Policy Publications, 2007) which can be ordered from: http://www.coulson-thomaspublications.com.

Critical success factors for winning business are set out in best practice reports covering sectors such as engineering, manufacturing, IT and telecoms and seven professions; and a four-part ‘Winning New Business’ resource pack consisting of a report based on the experience of over 300 companies, a report on the top 20 winning business skills, 30 bidding tools and a CD-Rom containing these and other resources.

Details of the ‘Winning New Business’ resource pack, individual winning business reports, and related workshops can be obtained from http://www.adaptation.ltd.uk. Companies can also now compare their practices with their peers and high performing winners. Details of bespoke benchmarking and other services can be obtained from http://www.coulson-thomas.com

The iFestival is a celebration of innovation. The 2008 iFestival consisted of 158 separate events, culminating in an exhibition, series of lectures, and gala dinner at The Walkers Stadium, the home of Leicester City Football Club.

Prof. Colin Coulson-Thomas, author of ‘Winning Companies; Winning People’ has reviewed the processes and practices for winning business of over 100 companies, advised over 100 boards on director, board and business development, and presented at over 200 national and international events in 35 countries. He can be contacted via http://www.adaptation.ltd.uk and http://www. coulson-thomas.com