Deepak Bansal, Founder, Clearpath Technology

Most of us flounder and float on the surface of life whereas there are others who determine their own paths, Deepak Bansal is one such self made entrepreneur who knew what path his life would take, and he walked it as soon as he was capable. He started SEO (Search Engine Optimization) when he was 18 and in 2005 he started Clearpath Technology, he hired his first employee in Feb 2005 and since April 2008, has grown to 225 employees and 2000 clients…

Deepak gave us the download on his company and the scope of its operations he says “Clearpath Technology is a search engine optimization and internet marketing company based in New Delhi, India with more than 2000 clients and 225 employees. We own the space where our office, Clearpath Technology is a debt free, profitable and growing company, one of the biggest organic SEO companies in the world. We provide services to small to medium scale businesses worldwide who want to generate business from the internet.”

He explained his business model for “Clearpath Technology”, saying “Our model is to get volume clients and provide good services at lower prices. We have been successful in doing that and getting more clients.”

Deepak plans to scale up by building more partnerships with web design, seo and advertising companies worldwide and acting as their backend outsource partner. He says

”I started doing business when I was 18. Since then there has been no looking back. It is fun and also a challenge to be an entrepreneur with a growing business, while employing people and delivering good services to clients.”

His biggest challenge has been to get the right people for the right job and they have been able to overcome that by the right kind of training and one to one interactions with each and every employee…

Deepak confesses his initial mistake which was as he says “Not working in any company as I started my company just after completion of my engineering and I never worked anywhere.”

He began with just one computer which was a gift from his father to register 200% growth year after year and with one branch where all 225 employees work under the same roof.

Deepak also told Yourstory what he considers to be his biggest achievement. He says “Retaining clients has been the biggest achievement. Hardly any client leaves us and it makes us stronger and more profitable every year. Secondly, we make clients businesses grow too by getting them huge traffic to their sites. I have also been interviewed on National TV as young achiever when I was 23.”

His motivation to excel as an entrepreneur stems from the fact- “frank and open communication with employees and clients, when they help you in solving problems, its all fun to be on the rollercoaster of entrepreneurship.”

By 2010 he aims to grow 200% every year and help everyone else related to him to grow as well (employees, clients and company). With the paths he has charted for himself being so clear to him, Yourstory is sure that this man with a vision will win the day…

Deepak also considers his employees and clients as his awards, and cherishes it too….

On a parting note he says “Budding entrepreneurs should have vision and they should be focused in what they do.” Yourstory hopes that his wisdom helps those who need it and that he achieves all his aims.

http://www.yourstory.in/entrepreneurs/tech-entrepreneurs/2078-deepak-bansal-founder-clearpath-technology

Deepak Bansal Internet Marketing Company, one of India’s leading online marketing firm announced that its clientele base has just reached the 2000th mark and still counting. It is the largest ever recorded in the bailiwick of internet marketing, search engine optimization and web development.

Mr. Bansal noted that more clients commission their services due to the following:

*      The Team. Deepak Bansal Internet Marketing Company is staffed with more 200 professionals whose expertise include search engine optimization, internet marketing specialists, creative web designers, link builders, programmers and e-commerce developers.

*      Delivery of high quality services. The Team understands the client’s needs and requirements and conducts brainstorming to come up with the desired end products. Services required are usually delivered ahead of the time frame and after sales services are maintained.

*      Flexible pricing structure. The firm caters to bigger companies, small and medium-scale businesses and budding entrepreneurs. High quality services are delivered with competitive prices.

Some of the areas of expertise offered by Deepak Bansal Consultancy Firm are:

*      Search engine optimization is a process by which the position of the website is placed on top of the search engines.

According to Mr. Bansal, search engine optimization is the ultimate key for making a website very visible. With the application of several SEO techniques, the web pages are assured of better traffic leads leading to high rankings in search engines like Goggles, Yahoo and MSN.

To further educate web users about search engine optimization, Mr. Bansal authored a book entitled “A Complete Guide to Search Engine Optimization” which introduce the readers to the ABCs of SEO, how it works, the advantages and benefits of utilizing SEO and other topics.

*      Software development is the means of providing custom-built applications for ERP solutions, content management system, e-commerce, and software re-engineering

*      Web design is usually well organized, captivating and made available to all users, even to those who are physically challenged.

*      Web content is well researched and conveys effective messages. It is composed of e-newsletter, blog articles, multimedia presentations and the like

The Company likewise specializes in the development of Multiple Websites which help business owners get more traffic, better leads and improved sales. Multiple websites means various domains for one company offering the same products or services and the application various search engine optimization techniques such that website owners are on the safe side in case of algorithmic change.

Deepak Bansal Internet Marketing Company is the brainchild of Deepak Bansal, a competent SEO professional with more than eight experience in online marketing. It was conceptualized in 2001 and has a proven record of successful clientele base as well as professional staff who are trained continuously to cope with the fast changing cyberspace.

Deepak Bansal, Chief Operating Executive of Clearpath Technology recently released his book, “A Complete Guide to Search Engine Optimization”. The Book discusses the ABCs of optimizing search engines to boost the website owner’s traffic, ranking and eventually promoting a better sales performance.

The Book will introduce the readers to the world of Search Engine Optimization (SEO), its advantages and the benefits the web page owners will gain from SEO. It will give insights on how Search Engine Optimization, which is considered as one of the most cost-effective internet marketing strategy, played an important role in internet marketing build up.

The Book contains detailed discussion of topics relevant to Search Engine Optimization, including but not limited to the definition of SEO, those who utilizes SEO in connection with their web business, the pertinent web technology in correlation to SEO, some pieces of advice on how to utilize SEO to web site owner‘s favor and a lot more SEO eye openers.

Also included in the Book are some issues affecting/affiliated with SEO and the concepts in connection with SEO practice.

Among the salient features of the book are:

*      Step-by-step explanation on how to engage in a website promotion and be ranked among the top.

*      Finding the best and appropriate keywords which is a vital step in web page optimization, the SEO success depends largely on a well chosen keywords

*      The basics of link building which is one of the most important factors for gaining a considerable search engine ratings

*      Application different strategies to increase traffic, leads and sales

*      Tailor fitting the web designs and web contents in accordance with what the target audience requires and delivering it in an attractive package that is readable and easy to explore

*      Application of various internet marketing strategies which help in capturing the attention of prospective customers and search engines, thus making the web pages more competitive

*      Developing an effective marketing messages/concepts which will make the web page stand out in a congested marketplace

*      Developing and maintaining a lasting business relationship with potential clients

To enable the readers to fully understand the terminologies used, a glossary of terms is provided at the end of the book. Likewise, to assess the level of understanding of the readers regarding the subject matters discussed in the Book as well as in keeping track of their progress, quiz questions are also included.
The author, Deepak Bansal, is the first Indian author to write a book on detailed marketing and search engine optimization. He is one of the most sought after Internet Marketing Consultants with eight years experience in search engine optimization. In his Book, he shares his knowledge and expertise because he knows how hard it is to establish and promote an internet marketing website and have it ranked among the top in the search engines.

Clearpath Technology, one of India’s leading Internet marketing companies, has registered with the Software Technology Park of India (STPI), an organization established by the Government of India’s Department of Communication and Information Technology.

Deepak Bansal, chief executive officer of Clearpath Technology, cited that joining the STPI promises to make Clearpath a 100% export-oriented unit because STPI aims to encourage, boost and promote the software export, provides an immediate access to space power and bandwidth, and offers a world class one-stop solution to software development.

Clearpath Technology, an online marketing company, has a clientele base of more than 2,000 spread almost around the globe.  This includes, among others, clients from the USA, Canada, United Kingdom, Europe, Australia and South Asia.

According to Mr. Bansal, that the following are but a few of the Clearpath Team’s areas of expertise:

•    Link-building.  An integral part of search engine optimization, the Clearpath link building services gives the assurance that the client’s websites are linked with other reputable web pages for continuous traffic flow and higher ranking.  Among the various types of link-building Clearpath offers are one-way linking, reciprocal linking and multiple linking to other sites

•    Search Engine Optimization (SEO).  SEO is an approach that focuses on delivering targeted and motivated traffic to the client’s web pages.  It generates quality sales leads and conversion, thus resulting in an improved sales and real business growth.

•    Internet Marketing.  Internet marketing is a scheme that utilizes SEO to capture the interests of the prospective customers/visitors as well as the search engine.  Among the tools employed in online marketing are pay per click, e-mail marketing, white paper marketing and blog marketing

Mr. Bansal stated that Clearpath is thriving because it renders personalized services to its clientele.  Understanding what the clients need, implementing a concept in synch with the customers’ ideas, overseeing the conceptualization of the project from step one to the final stage and treating them as part of the Team results in a harmonious long-term business partnerships and satisfied customers.

The Founder

Deepak Bansal founded Clearpath Technology in 2004. He is one of the most sought-after Internet marketing consultants.  His more than eight years experience in search engine optimization, Internet marketing and Web 2.0 marketing made him a sought-after resource speaker in Internet marketing seminars.

Deepak Bansal obtained his bachelor of technology in computer science and engineering from Maharshi Dayamand University in India.  His passion for Internet research while he was still in college planted the seed of his career at an early age of 18.

The Clearpath Team

Clearpath Technology is manned by more than 250 young SEO professionals, creative and artistic web developers and designers, savvy programmers and experts in Internet marketing.  The company hires employees belonging not only to the cream of the crop in various fields of expertise but also new graduates with very promising potentials.

The Clearpath Technology offices are fitted with state-of-the-art workstations and equipment designed to make its SEO endeavors more efficient for its employees and for its clients.