EmeryVille, CA ( PressReleaseRoom ) August 18, 2010 – Are you aware of the fact that average bee pollen contains up to 96 nutrients in all that includes almost all the basic nutrients needed to sustain a healthy life. With a composition that is majorly constituted of proteins these bee products when used in natural food supplements do not really need further breakdown while it sure does build-up the nutrient factor in the body. A quintessential quantity of bee pollen in nutritional supplements provides you with 22 amino acids, vitamin C, B-complex, folic acid, polyunsaturated fatty acids, enzymes and carotene plus a plethora of major types of antioxidants known to man.

The health food store in big cities today contains an array of food supplements. They claim to give health benefits weight loss, natural cures, high vitality, healthier lifestyle and weight control. One needs to be well informed though whether what they are buying out of those shelves have natural or artificial ingredients. Our body works perfect when in tune with Mother Nature. When you introduce in it unnatural substances it is prone to react in ways you are unaware of giving long term, if not short term side effects. So sticking to what is 100% natural is the smart way to go about leading a life worth living.

Scientists are striving to bring maximum nutrition into these natural food supplements so that the rather busy man of today who leads a mechanical life and has little time to pay attention to his health is provided with the right supply of nutrients to keep his organs in good working condition in the long-run. Bee pollen is one such all-rounder reservoir of nutrients that gives you a variety of effective health benefits. It enhances your immune system, provides resistance to allergies by lowering the sensitivity to various allergens, helps fight and substantially reduce stress levels by providing nutrients that regulate your mood and finally is known to provide increased levels of energy and endurance that are required in cases of sporting athletes. All this with almost no side-effects is not a bad bargain.

Miss Fabiola Castillo NinjaCOPS.com, one of the top online retailer for nutrition supplements, describes their natural food supplement called Royal Bee Complex that contains all the goodness of the bee pollen nutrients and is beneficial for the busy and rigorous lifestyle of today when she says, “Each Royal Bee Complex 500 mg capsule supplies that contains Bee Pollen, Bee Propolis and Royal Jelly, all 3 Bee Products in One Easy-To-Take Capsule. They are nature’s richest source of protein, amino acids, vitamins, minerals, catalytic enzymes and carbohydrates and are popular supplement for athletes and sports enthusiasts around the world.” She also adds, “Propolis’s anti-biotic effect builds the body’s resistance against toxins and infection while Royal Jelly has a bountiful supply of 20 amino acids, essential vitamins, minerals, and RNA-DNA factors known for its antibiotic action.”

About www.NinjaCOPS.com:

We are the number one online retailer for both nutritional supplements and self-defense products. We have a range of dietary supplements for weight loss, dietary supplements for women, green nutrition supplements, fitness nutritional supplements, natural food supplements, energy supplements and so on.

For more information visit us at http://www.ninjacops.com

###

If you are somebody who is interested in pursuing a healthy weight loss plan, then you really owe it to yourself to seriously investigate the benefits of using carnitine supplements. There is a lot of confusion that typically surrounds the topic of trying to lose weight. Far too many people assume that they need to go on some kind of starvation diet if they hope to lose any appreciable amount of weight. For obvious reasons, nothing could be further from the truth. In fact, you need to be very careful whenever you decide to go on a diet.

Healthy weight loss begins by having a clearly defined goal of how much weight you would like to lose. Once you have a clear sense of how much weight you would like to lose, you then need to turn your attention to creating some kind of day-to-day schedule that will help you reach your goal. As part of this, you should seriously consider utilizing carnitine supplements. The reason why is because it will basically give your body the boost it needs to reach your goal faster. You may be wondering whether or not carnitine supplements are safe. Not only are they safe, but they can be a very important part of a healthy weight loss plan.

One of the most challenging parts of getting started with any kind of healthy weight loss program is actually getting started. Far too many people simply think about it without ever doing anything about it. In other words, you need to be willing to take some action. Maybe the very first thing that you can do to begin your journey on a healthy weight loss program is to purchase some high-quality carnitine supplements. You may not necessarily regard this as being that important, but in many ways it is.

Don’t let yourself be tempted to establish impossibly difficult goals. This is something that happens far too often. Somebody decides that they want to embark on some kind of weight loss program, and they go about it all wrong. They decided they must lose 100 pounds in a week or something outrageous like that. You really need to focus on a healthy weight loss plan that can help you lose the weight you want to lose without endangering your overall health and wellness.

Don’t necessarily assume that all healthy weight loss plans are made the same way — they’re not. Some people will tell you that a healthy weight loss plan requires nothing but exercise. Others will tell you that it requires nothing but eating the right kinds of food. Both of these assessments are incorrect. You need to do both — you need to have a proper diet, and you need to do exercise.

In addition to diet and exercise, as has been mentioned before, you should really consider giving yourself that extra little boost. In this case, you may very well want to consider purchasing some carnitine supplements. Go ahead and get started with a healthy weight loss program today — you’ll be glad you did.

The ghouls and the goblins are put to sleep and the elves are busy getting ready for Christmas. 

All delicious Pure Fun Candies are USDA Organic Certified, Kosher Pareve, Vegan,   Gluten Free, GMO Free, No Dairy or Casein,   Fat Free and Cholesterol Free and use No Preservatives and is Pesticide Free.

Ingredients like Organic Brown Rice Syrup with a low glycemic index is a much healthier alternative to high fructose corn syrup and tapioca and  Organic Evaporated Cane Juice , unlike refined sugars, the original nutrients of sugar cane are retained.  Pure Fun uses only natural and organic colors and flavours.

Millions of children and adults suffer with intolerances and allergies to synthetic ingredients.   Pure Fun leads the way to bringing a festive feel to those wonderful people who until now were unable to enjoy the full Christmas cheer!

Here’s what consumers are saying:

“Dear Pure Fun, THANK YOU! THANK YOU!  For making a candy cane that does not have horrible petroleum based artificial colours in it! How wonderful to have found you!  My wife and I have for some 20 years informed parents of the dangers of allowing their children to consume artificial food dyes, and the terrible effect they have on normal healthy kids.  Thank goodness a caring, wonderful company such as yours is making such a superb range of products.  …Once again thank you so very much for caring! I did not know you existed until someone gave me your great candies.”      From:  Steve [aka, Just a "crazy" old organic "Foodie" guy who cares about kid's health too]

“Hello, I generally buy a box or two of candy canes to put on my Christmas tree.  They look festive and it’s nice to have a snack hanging nearby.  To be honest, I never really cared which brand I bought because they all seemed to taste the same.  This year my husband brought home a box of Pure Fun candy canes.  When he told me they were the best candy canes he’d ever tasted I told him he was nuts.  Peppermint is peppermint.  After I tasted one Pure Fun candy cane we bought at least half dozen boxes.  They never made it to the tree.  I am enjoying the second to last candy cane right now and I just may hide the last one.  And yes, I had to tell my husband that he was absolutely right.  These are, without a doubt, the very best candy canes I have ever eaten.  Thanks for making our holidays sweet.”    From: Donna

“I haven’t been able to eat gluten, refined sugar or dairy for 3 years. And haven’t had candy canes at Christmas for that long either. My mom found your organic candy canes today. I went home to visit and haven’t tasted a candy cane that was that amazing ever! Thank you, thank you, thank you!”      From: Heather

Pure Fun is the only candy cane that is suitable for adults and children with allergies or intolerance to synthetic ingredients!

Pure Fun Candy canes are available through natural foods distributors across North America.  The retail price for a box of 12 canes is $3.69 – $4.69  less than 40¢ each and are available at Whole Foods Markets, select Kroeger stores, Rexall Pharma Plus, Loblaws and smart retailers across the U.S. and Canada.

The Pure Fun website www.organiccandy.com provides loads of information to help retailers and consumers have a ‘better for you Christmas’.

We wish you a very merry Pure Fun Christmas!

Chicago, October 7, 2009 (word count: 369)
Creapharm Europe is pleased to announce the establishment of a U.S. subsidiary, Creapharm-MP5, Inc. Creapharm Europe, through its subsidiaries Creapharm and MP5 is a leading contract manufacturer of cytotoxic and other high-potency drugs in addition to clinical supply services headquartered in Europe.  Accompanying this announcement is the appointment of Matthew Maupin as Vice President of Business Development-North America.

The launch of Creapharm Europe’s  U.S. subsidiary and the hiring of Mr. Maupin is the first critical step towards providing superior services for pharmaceutical and biotech companies in North America. In his most recent position, Mr. Maupin was the Vice President of Business Development for a U.S. CMO (contract manufacturing organization). He has previously held leadership positions in Quality and Operations in addition to owning a research reagent business focused on RNAi (RNA interference). Matt’s initial efforts will concentrate on promoting MP5’s services in the U.S. and Canada with particular focus on the oncology market. In addition, he will emphasize Creapharm’s clinical supply offerings, which provide an advantageous benefit to the customer base of MP5. Creapharm-MP5 is poised to become a leader in contract manufacturing and clinical supply services for the North American market.

About MP5:
MP5 is a contract manufacturer of clinical trial materials focused on formulation, aseptic filling, and lyophilization of cytotoxics and other high potency drugs as well as biologics. MP5 has produced hundreds of batches since its inception over ten years ago and is compliant with U.S. and EU (EMEA) GMPs. MP5 is registered by the French Health Agency (AFSSAPS) for the manufacture of clinical trial materials according to the EU-GMP Annex 13 under authorization number M02/150. MP5 is committed to quality and has Qualified Persons (QPs) on staff to release product for use in the EU. MP5 uses proprietary isolator technology to ensure the highest level of sterility assurance as well as protect technicians in the manufacturing process.

About Creapharm:
Creapharm is a leading clinical supply company in Europe. Creapharm offers Phase I-IV clinical manufacturing, packaging and labeling as well as clinical inventory management, and cold chain distribution with a large network of worldwide depots to meet client’s diverse clinical trial needs. Creapharm has produced over 6,000 batches since its inception.

For more information, please contact:

CREAPHARM-MP5, INC.
Matt Maupin
VP, Business Development – North America
Tel.: (508) 536-6000
E-mail: maupin@creapharm.com
Web: www.creapharm.com / www.mp5services.com

or:

FRENCH TECHNOLOGY PRESS OFFICE
205 North Michigan Avenue, Suite 3740
Chicago, IL 60601
Fax: (312) 327-5261
E-mail: contact.ftpo@ubifrance.fr

After 10+ years selling the ever popular Q-Ray bracelet to sports enthusiasts throughout the world, Ion-Ray Co. LTD. has recently launched the second generation of bracelets, “Q2-The Wellness Jewellery”.

Toronto, Canada Jun 29, 2009 – Having sold millions of wellness bracelets worldwide, the Ion-Ray Co. Ltd. decided it was time to take a good look at “who” was buying the Q-Ray bracelet.  After some research it was discovered that Professional Athletes and average citizens all over the world were seeking this wellness bracelet out, men, women, and teenagers.  Although the Original Q-Ray has a traditional look, Ion-Ray Co. Ltd. knew that there were some people who felt their Q-Ray was specifically for Sports or more casual situations.  The journey to develop Q2 wellness jewellery began. Q2 wellness jewellery is elegance, masculinity, femininity, craftsmanship made by German Jewellery Specialists with the most fashion forward designs.

Priced from $99.95 – $299.95, Q2 wellness jewellery is affordable for everyone’s budget.  Just like the Q-Ray the Q2 bracelets come in all sizes ranging from XS-L.  Designs that can compete with the highest price range of European Jewellery throughout the world.  Made from durable, stainless steel and Titanium, with some pieces dipped in a midnight black IP coating for that signature look.

Retailers Nationwide have embraced Q2- The Wellness Jewellery.  Jewellers all over Canada are introducing the Q2 Line and report that sometimes Q2 bracelets are the only item sold on any given day.

For additional information on the news that is the subject of this release, contact QRAY@ion-ray.ca or visit our web-site at www.qray.ca www.q2wellness.com

Ion-Ray Co. Ltd. is the exclusive distributor of Q-RAY/Q2 Brand in Canada – Head Office located in Richmond Hill, Ontario Canada 1-866-849-6600 ext. 32

Since scientists and medical associations now suggest that what we eat is absorbed into our bodies there is growing concern that the use of synthetically produced chemicals in candy products could pose a threat to our health. While people are becoming increasingly health conscious and keen to adopt a more ethical lifestyle, the safety of such products is therefore emerging as a main consideration.

Children and adults love to eat candy

According to Allergy Kids’ medical board, one of out of every three children now has allergies, asthma, ADHD or autism, affecting 20 million children. Allergies now affect approximately 20% of all children, having increased by 400% in the last twenty years. Over this same period of time, ADHD has increased by 400% and asthma has increased by 300%, with a 56% increase in the number of asthma deaths

So what has changed? …Additives & Preservatives…

Unless ingredients are scrutinized in an informed way, ‘natural’ or ‘organic’ labels can currently be misleading, because pseudo-natural and organic products (including many found in Health Food Shops) may also contain ingredients with a known risk to health. As an example, in the United States, The U.S. Department of Health Substances Agency for Toxic Substances (ATSDR) names Cassava as the primary source ingredient for manufacturing of Tapioca. It is a plant that contains high levels of cyanide. The FDA provides for a maximum tolerance allowed in food but do they take into consideration whether it’s a 300 pound male or 30 pound child that will be consuming it, nor do they consider the accumulated amounts that may be consumed.

The Mayo Clinic reports dry mouth is common among older adults. Mouth dryness may be due in part to the effects of aging. As you get older, your salivary glands may secrete less saliva. Thirst and your perception of thirst also may change. Thirst receptors in your brain become less responsive to your body’s need for fluids. For this reason, older adults are at increased risk of dehydration. A common, reversible cause of dry mouth is a side effect of medication. to reduce mouth ethoMds dryness include sucking on a candy. Pure Fun Premium candies contain no additives or preservatives and will help stimulate production of saliva.

Consequently, there is a rising demand for candies that are based on organic ingredients such as fruit and vegetable extracts, rather than chemicals and synthetic recipes.
Pure Fun was founded in 2006 by Luna Roth with a team of highly committed, professional, talented and like minded partners and associates who are committed to research and development, microbiology, manufacturing, and excellence of customer service.
Pure Fun Confections offers an unusually wide choice of candy items for a healthy, ethical lifestyle. They make organic, natural, eco-friendly hard candies, lollipops, candy canes and cotton candy that will satisfy your sweet tooth without any chemicals or additives!

You’ve never tasted candy that is so delicious!

The company is located at 490 Midwest Road in Scarborough, Ontario, Canada with offices and distribution throughout Canada, U.S.A., U.K., Europe, Australia, Israel, and Asian markets. They work with state of the art QA labs, maintain in-house R &D and hold many certifications including organic and kosher.

Pure Fun’s comprehensive range includes organic, kosher and vegan and fair trade candies made primarily from brown rice syrup organic cane juice for the wellbeing of children and adults. The lollipops, candy canes and hard candies are made in Canada or the U.S. under strict supervision of organic certification bodies. All candies are Gluten Free, Casein Free, pesticide free, and contain no artificial colours or flavors and taste delicious. Find Pure Fun at Organic Candy.

Manufactured with only Certified Organic ingredients, “Better for you candy®” is made just the way our grandparents enjoyed it…. candy that was made before FD&C colors, pesticides, BHT, synthetics, artificial flavors, refined sugar and genetic modification were invented. Pure Fun candy is manufactured under Fair Trade conditions in Canada and the U.S.A. and does NOT take advantage of cheap labor from underdeveloped countries.
Pure Fun uses certified organic evaporated cane juice as one of its sweetening agents. Organic evaporated cane juice” is just that–the juice of sugar cane in its whole, natural state. Only the water is removed. As a whole food it still retains its vitamins and minerals. It also retains its natural balance of sucrose, glucose, and fructose instead of being straight sucrose. This is a dark brown sugar that contains molasses and has a slight caramel flavor.
It is almost indistinguishable in taste from white sugar, but is more processed than evaporated cane juice. It is also made by evaporating cane juice, but the molasses (which contains the vitamins and minerals) is removed.
These natural organic cane sugars processed “low-tech” contain components essential for their digestion and are metabolized more slowly than white sugar.
Pure Fun’s low GI (Glycemic Index), Certified Organic Brown Rice Syrup is one of the best alternatives to tame the roller coaster ride of your blood-sugar levels while continuing to pamper your sweet tooth. These are organic natural sweeteners produced by steeping brown rice with a special enzyme preparation. Following this method the broken whole grains or brown rice are converted into a smooth-flavored and pleasantly sweet liquid extract. Organic Brown Rice Syrup is quite healthy and mild with a buttery flavor and delicate sweetness, which makes it an ideal choice for making Pure Fun Organic candy.

The nutritional values and derived benefits of Certified Organic Brown Rice Syrup lay hidden in its main ingredient, the brown rice. Brown rice is simply white rice that still has the bran intact and thus becomes a much better source of fiber. Besides the fiber found in the brown rice, the bran contains nutrients like magnesium, manganese, and zinc. All these healthy advantages of organic brown rice are transferred and reflected in it’s by products, Brown Rice Syrup being one of them. Generally a healthy helping of organic Brown Rice Syrup consists of approximately 50% soluble complex carbohydrates, 45% maltose and 3% glucose. However in sharp contrast with regular sugar or tapioca, the glucose in Brown Rice Syrup is absorbed easily into our system, leaving lesser provision for fat accumulation.

The company believes in zero tolerance for pesticides, synthetic chemicals, cyanide derivatives, preservatives, trans-fats, and dyes! They use only the finest non-allergenic organic ingredients, organic and natural colors and flavors derived from non-genetically modified fruit and vegetables to satisfy restrictive diets and a healthy lifestyle. All raw material suppliers are encouraged to establish fair trade practices and guarantee only the finest ingredients are used to make Pure Fun candy.

Pure Fun strives to provide clear, up-to-date information and resources about ingredients, health issues, and widely used chemicals that are best avoided. All products manufactured by Pure Fun are carefully researched to ensure that they contain only substances that are proven safe. Pure Fun is well known for the ingredients they don’t put into their “Better for you candy®”.

The low GI (Glycemic Index) of Certified Organic Brown Rice Syrup is one of the best alternatives to tame the roller coaster ride of your blood-sugar levels while continuing to pamper your sweet tooth. These are organic natural sweeteners produced by steeping brown rice with a special enzyme preparation. Following this method the broken whole grains or brown rice are converted into a smooth-flavored and pleasantly sweet liquid extract. Organic Brown Rice Syrup is quite healthy and mild with a buttery flavor and delicate sweetness, which makes it an ideal choice for making Pure Fun Organic candy. The nutrition values and derived benefits of Certified Organic Brown Rice Syrup lay hidden in its main ingredient, the brown rice. Brown rice is simply white rice that still has the bran intact and thus becomes a much better source of fiber. Besides the fiber found in the brown rice, the bran contains nutrients like magnesium, manganese, and zinc. All these healthy advantages of organic brown rice are transferred and reflected in its bi-products, Brown Rice Syrup being one of them. Generally a healthy helping of organic Brown Rice Syrup consists of approximately 50% soluble complex carbohydrates, 45% maltose and 3% glucose. However in sharp contrast with regular sugar or tapioca, the glucose in Brown Rice Syrup is absorbed easily into our system, leaving lesser provision for fat accumulation.

Particularly positive feedback has been received from allergy sufferers, and people with Gluten and Lactose intolerances. Likewise, as awareness increases about the added vulnerability of children, parents are especially keen on Pure Fun candies. Pure Fun “better for you candy®” is recommended by allergy groups as an excellent alternative to conventional candy.

FICTION: CANDY CAUSES TOOTH DECAY

FACT: The acids that cause tooth cavity are produced by specific types of bacteria (mutans streptococci and lactobacilli) that live in dental plaque. When we consume foods and beverages, we create waste products. Bacteria do the same thing. The bacteria that cause tooth decay utilize foods containing glucose, sucrose, fructose, lactose, or cooked starches as their food source. The waste products created from digesting these sugars are the acids that cause the demineralization of tooth enamel and dentin.
Since the bacteria that live in our mouth eat when we do, as we ingest foods which contain sugars such as soda, milk, fruits and vegetables and candy these bacteria get a meal too.
Tooth decay can usually be prevented with proper oral hygiene

FICTION: CANDY CAUSES OBESITY

FACT: Gluttony – overeating of high-fat or refined sugary foods is the primary cause of obesity. The type of foods eaten play an important role in the rise of obesity. Researchers continue to discover more metabolic and digestive disorders resulting from overconsumption of trans-fats and refined white flour carbohydrates, combined with low fiber intake. These eating patterns are known to interfere with food and energy metabolism in the body, and cause excessive fat storage.
Obesity can usually be prevented with proper portion controlled eating habits

According to annual report in “New Nutrition Business” The Key Trends in Kids’ Nutrition for 2008 are: The mainstreaming of “free-from” and “all-natural”–Organic provides the answer; immunity and digestion–Brown rice syrup the excellent solution; healthy snacking–Consumers are making educated choices in indulgence foods; spotlight of overweight blame needs to refocus to portion control while enjoying special treats– PURE FUN PROVIDES THE POSITIVE SOLUTION.

Pure Fun has a large selection of candy including lollipops, candy canes and hard candy in a variety of flavors like goji berry, pomegranate, and green apple, and is well known for manufacturing organic candy for a healthy, environmentally-friendly lifestyle. All ingredients are certified as safe. Focus is given to up-to-date information about potentially harmful substances in mainstream products, alongside a variety of green issues.

MEDIA ENQUIRIES
Luna Roth
luna@purefun.ca

For purchasing inquiries:
USA
Allan Becker
201-327-2993
allan@purefun.ca
CANADA
Colin Desmeules
(519) 571-1406
colin@purefun.ca

INTERNATIONAL
Export manager
export@purefun.ca

Parents concerned about sugar-laden sweets loaded with artificial additives now have a healthier alternative. Pure Fun™ Confections makes a full line of candy that is certified organic, low glycemic, fair trade, certified kosher and vegan. Its product line includes childhood classics as lollipops, candy canes, cotton candy and hard candy.

Realizing that you can’t stop kids from eating candy, especially around the holidays, an increasing number of parents are opting for buying candy made with healthier ingredients. Much of this candy is organic since, for many consumers, organic products carry a halo of quality assurance. The market for organic candy is booming, with sales this past year of non-chocolate candy up 8.4% versus flat sales for conventional candy, according to Candy Industry Magazine. The selection of candy ingredients is also drawing scrutiny. There is also growing concern over the use of artificial colors and flavors, ingredients that have been linked to hyperactivity and allergies in children and adults. Large confectionery companies are scrambling to reformulate their products with natural ingredients. Anxious to control diabetes, sweet lovers are flocking to low glycemic candies, whose sales jumped 5000% this past year, according to the market research firm Nielsen.

“By making candy that is organic, low glycemic, fair trade and made with natural ingredients, Pure Fun is right on target with many of the major trends affecting the confectionery industry today,” says confectionery industry analyst Curtis Vreeland.

Packed with Healthy Ingredients
Pure Fun candies use natural colors derived from red beets, alfalfa extract, turmeric and red cabbage. They are sweetened primarily with organic brown rice syrup — a low glycemic sweetener — and organic evaporated cane juice that retains the minerals and nutrients and not to be confused with processd sugars which remove the benefits included by nature. They contain no gluten, casein, preservatives, fat, pesticides or GMOs. In an era of questionable overseas manufacturing practices, these candies are made in Canada and the U.S. with ingredients sourced from reputable fair trade suppliers.

“Our candies contain all the goodness of all-natural ingredients and none of the bad stuff, the ‘badditives.’ They’re better for you, plain and simple,” explains company founder Luna Roth. “This is Better for You Candy® made the way our grandparents enjoyed it, before the advent of artificial ingredients. We’re recognized for the ingredients we don’t include in our candy”. The candies have such kid-friendly names as Loony Lemon, Wacky Watermelon and Giddy Green Apple.

The Pure Fun Story
Founded in 2006, Pure Fun’s mission is to produce “better for you candies”. In September 2007 the company was profiled by the Food Network’s Unwrapped. Ms. Roth was nominated for the 2007 JoAnna Townsend Award honoring Canadian women entrepreneurs involved in international trade.

In addition to her leadership position at Pure Fun™, Ms. Roth sits on the board of B’nai Brith Canada, League for Human Rights, Altzheimer’s Toronto, Toronto Food Incubator, Pediatric Palliative Care Advisory Council, Organic Trade Association Advisory Council, and holds a special interest in Starlight Starbright Children’s Charities, medical and allergy associations.
Luna also invests time providing mentorship to students at Rotman and Schulic School of Business and is sought out for speaking engagements to women’s groups, Agri Canada, Canadian Manufacturers association and consulting firms to small business. She is well known for encouraging women to utilize their diversity and bring confidence to the creativity and abilities that women have to offer in the business world.

Recognized by Food Industry Canada as a “Top 100 Food Company”
Gear Awards 2007 Winner
iParenting Award 2007 Winner

Product Availability

For media inquiries:
Luna Roth
416-927-7544
purefun@purefun.ca
www.organiccandy.com

For purchasing inquiries:
USA
Allan Becker
201-327-2993
allan@purefun.ca
CANADA
Colin Desmeules
(519) 571-1406
colin@purefun.ca

INTERNATIONAL
Export manager
export@purefun.ca

Candy Company Offers
Healthier Alternatives
of Childhood Favorites

Parents concerned about sugar-laden sweets loaded with artificial additives now have a healthier alternative. Pure Fun™ Confections makes a full line of candy that is certified organic, low glycemic, fair trade, certified kosher and vegan. Its product line includes childhood classics as lollipops, candy canes, cotton candy and hard candy.

Realizing that you can’t stop kids from eating candy, especially around the holidays, an increasing number of parents are opting for buying candy made with healthier ingredients. Much of this candy is organic since, for many consumers, organic products carry a halo of quality assurance. The market for organic candy is booming, with sales this past year of non-chocolate candy up 8.4% versus flat sales for conventional candy, according to Candy Industry Magazine. The selection of candy ingredients is also drawing scrutiny. There is also growing concern over the use of artificial colors and flavors, ingredients that have been linked to hyperactivity and allergies in children and adults. Large confectionery companies are scrambling to reformulate their products with natural ingredients. Anxious to control diabetes, sweet lovers are flocking to low glycemic candies, whose sales jumped 5000% this past year, according to the market research firm Nielsen.

“By making candy that is organic, low glycemic, fair trade and made with natural ingredients, Pure Fun is right on target with many of the major trends affecting the confectionery industry today,” says confectionery industry analyst Curtis Vreeland.

Packed with Healthy Ingredients
Pure Fun candies use natural colors derived from red beets, alfalfa extract, turmeric and red cabbage. They are sweetened primarily with organic brown rice syrup — a low glycemic sweetener — and organic evaporated cane juice that retains the minerals and nutrients and not to be confused with processd sugars which remove the benefits included by nature. They contain no gluten, casein, preservatives, fat, pesticides or GMOs. In an era of questionable overseas manufacturing practices, these candies are made in Canada and the U.S. with ingredients sourced from reputable fair trade suppliers.

“Our candies contain all the goodness of all-natural ingredients and none of the bad stuff, the ‘badditives.’ They’re better for you, plain and simple,” explains company founder Luna Roth. “This is Better for You Candy® made the way our grandparents enjoyed it, before the advent of artificial ingredients. We’re recognized for the ingredients we don’t include in our candy”. The candies have such kid-friendly names as Loony Lemon, Wacky Watermelon and Giddy Green Apple.

The Pure Fun Story
Founded in 2006, Pure Fun’s mission is to produce “better for you candies”. In September 2007 the company was profiled by the Food Network’s Unwrapped. Ms Roth was nominated for the 2007 JoAnna Townsend Award honoring Canadian women entrepreneurs involved in international trade.

In addition to her leadership position at Pure Fun™, Ms. Roth sits on the board of B’nai Brith Canada, League for Human Rights, Altzheimer’s Toronto, Toronto Food Incubator, Pediatric Palliative Care Advisory Council, Organic Trade Association Advisory Council, and holds a special interest in Starlight Starbright Children’s Charities, medical and allergy associations.
Luna also invests time providing mentorship to students at Rotman and Schulic School of Business and is sought out for speaking engagements to women’s groups, Agri Canada, Canadian Manufacturers association and consulting firms to small business. She is well known for encouraging women to utilize their diversity and bring confidence to the creativity and abilities that women have to offer in the business world.

Recognized by Food Industry Canada as a “Top 100 Food Company”
Gear Awards 2007 Winner
iParenting Award 2007 Winner

Product Availability
Pure Fun candies are available from a wide array of natural and conventional supermarkets, including specialty retailers, Whole Foods, Sobeys, Shaw’s, Planet Organic, Stop and Shop, Giant and Albertson’s; or online at www.wellnessgrocer.com, www.veganessentials.com , www.amazon.com .

For media inquiries:
Luna Roth
416-927-7544
purefun@purefun.ca
www.organiccandy.com

For purchasing inquiries:

USA
Allan Becker
201-327-2993
allan@purefun.ca

CANADA
Colin Desmeules
(519) 571-1406
colin@purefun.ca

INTERNATIONAL
Export manager
export@purefun.ca

WHY NOT TRY SOMETHING NEW … FOR FREE!
At this year’s NEW LIVING EXPO …
ALL WORKSHOPS, PANELS & LECTURES ARE FREE WITH the low PRICE OF ADMISSION!

TOOLS FOR TRANSFORMATION and a happier, healthier, stress-free lifestyle await you at the NEW LIVING EXPO, April 25-27 at the Concourse Exhibition Center, 635 8th St. [8th & Brannan] San Francisco.
Visit www.newlivingexpo.com for more information
Call 707-263-1510 to volunteer

volunteer@newlivingexpo.com

IMAGINE … meeting internationally recognized authors, facilitators, teachers, celebrities and 300 exhibitors for three full days of unlimited events — FREE — with just a low general admission price of $10 on Friday, $15 on Saturday or Sunday or $30 for the entire weekend (seniors 60+ $10/day, children under 10 free).

BROWSE this year’s bustling marketplace with 300 exhibits and TAKE YOUR PICK from 20 free workshops, 6 special events, 5 free panel discussions (on Anti-Aging, UFOs and 2012), more than 100 free lectures throughout the weekend, all connecting body, mind and spirit. Plus new Special Events at the Holiday Inn (50 8th St. SF), admission to these events is separate from General Admission, visit the www.newlivingexpo.com or call 415-382-8300. Exhibitors ~ Panel Discussions ~ Workshops ~ Lectures ~ Special Events, Expo Bookstore ~ Business Opportunities ~Natural Foods Dining, Anti-Aging ~Bodyworkers ~Green Business

EXPERIENCE inspiring and provocative sessions with Alice Walker, Jim Hightower, Gay & Kathlyn Hendricks PhD, Vaishali, Sean David Morton, Jelaila Starr, David Wilcock, Dr.Fred Bell, David Wilcock, Doug De Vito, Dr. Raymond Moody , Norm Shealy, MD, PhD, Lori Grace, Master Sha, Mellen-Thomas Benedict, Viktoras Kulvinskas, Mingtong Gu
Gabriel Cousens, MD, Dannion Brinkley , Kevin Ryerson , Corinna Kaufman , Live Performance Good Vibes , Christopher Valentine & Christian Von Lähr, PhD, John Gray, PhD
CELEBRATE the earth and discover the latest technologies, products, therapies and insights in the fields of personal growth, health and healing, finance and abundance, relationship, sexuality, politics, ecology, spirituality, consciousness, creation, angels, yoga, channeling, alternative energy, sustainability and more.

Friday, April 25, 3pm -10pm
Saturday April 26, 10am – 9pm
Sunday, April 27, 10am -7pm

For more information visit www.newlivingexpo.com or call 415.382.8300 ( Tickets on sale now )
To volunteer send an e-mail to: volunteer@newlivingexpo.com or call 707.263.1510

You’ve never tasted candy that is so delicious. Pure Fun™ was founded in 2006 by Luna Roth with a team of highly committed, professional, talented and like minded partners and associates who are committed to research and development, microbiology, manufacturing, and excellence of customer service. Pure Fun Confections offers an unusually wide choice of candy items for a healthy, ethical lifestyle. They make organic, natural, eco-friendly candy products that will satisfy your sweet tooth without any chemicals or additives!

The company is located at 490 Midwest Road in Scarborough, Ontario, Canada with distribution capabilities throughout Canada, U.S.A., U.K., Europe, Australia, Israel, and Asian markets. They work with state of the art QA labs, maintain in-house R & D, and hold many certifications including organic and kosher. Pure Fun™’s comprehensive range includes organic, kosher and vegan candies made primarily from brown rice syrup organic cane juice for the wellbeing of children and adults. The lollipops, candy canes and hard candies are made in Canada or the U.S. under strict supervision of organic certification bodies. All candies are Gluten Free, Casein Free, Free of artificial colours or flavors and taste delicious.

Find Pure Fun™ at http://www.organiccandy.com/products.html Manufactured with only Certified Organic ingredients, “better for you candy®” is made just the way our grandparents enjoyed it…. candy that was made before FD&C colors, pesticides, BHT, synthetics, artificial flavors, refined sugar and genetic modification were invented. Pure Fun ™ candy is manufactured under Fair Trade conditions in Canada and the U.S.A. and does NOT take advantage of cheap labor from underdeveloped countries.

Since scientists now suggest that what we eat is absorbed into our bodies, there is growing concern that the use of synthetically produced chemicals in candy products could pose a threat to our health. While people are becoming increasingly health conscious and keen to adopt a more ethical lifestyle, the safety of such products is therefore emerging as a main consideration. Children and adults love to eat candy According to Allergy Kids’ medical board, one of out of every three children now has allergies, asthma, ADHD or autism, affecting 20 million children. Allergies now affect approximately 20% of all children, having increased by 400% in the last twenty years. Over this same period of time, ADHD has increased by 400% and asthma has increased by 300%, with a 56% increase in the number of asthma deaths So what has changed? …Additives & Preservatives… The Mayo Clinic reports dry mouth is common among older adults. Mouth dryness may be due in part to the effects of aging. As you get older, your salivary glands may secrete less saliva. Thirst and your perception of thirst also may change. Thirst receptors in your brain become less responsive to your body’s need for fluids. For this reason, older adults are at increased risk of dehydration. A common, reversible cause of dry mouth is a side effect of medication. Methods to reduce mouth dryness include sucking on a candy. Pure Fun™ Premium candies contain no additives or preservatives and will help stimulate production of saliva. Consequently, there is a rising demand for candies that are based on organic ingredients such as fruit and vegetable extracts, rather than chemicals and synthetic recipes. Pure Fun™ ’s low GI (Glycemic Index), Certified Organic Brown Rice Syrup is one of the best alternatives to tame the roller coaster ride of your blood-sugar levels while continuing to pamper your sweet tooth. These are organic natural sweeteners produced by steeping brown rice with a special enzyme preparation. Following this method the broken whole grains or brown rice are converted into a smooth-flavored and pleasantly sweet liquid extract. Organic Brown Rice Syrup is quite healthy and mild with a buttery flavor and delicate sweetness, which makes it an ideal choice for making Pure Fun™ Organic candy. The nutritional values and derived benefits of Certified Organic Brown Rice Syrup lay hidden in its main ingredient, the brown rice. Brown rice is simply white rice that still has the bran intact and thus becomes a much better source of fiber. Besides the fiber found in the brown rice, the bran contains nutrients like magnesium, manganese, and zinc. All these healthy advantages of organic brown rice are transferred and reflected in it’s by products, Brown Rice Syrup being one of them. Generally a healthy helping of organic Brown Rice Syrup consists of approximately 50% soluble complex carbohydrates, 45% maltose and 3% glucose. However in sharp contrast with regular sugar or tapioca, the glucose in Brown Rice Syrup is absorbed easily into our system, leaving lesser provision for fat accumulation. The company believes in zero tolerance for pesticides, synthetic chemicals, cyanide derivatives, preservatives, trans-fats, and dyes! They use only the finest non-allergenic organic ingredients, organic and natural colors and flavors derived from non-genetically modified fruit and vegetables to satisfy restrictive diets and a healthy lifestyle. All raw material suppliers are encouraged to establish fair trade practices and guarantee only the finest ingredients are used to make Pure Fun™ candy. Unless ingredients are scrutinized in an informed way, ‘natural’ or ‘organic’ labels can currently be misleading, because pseudo-natural and organic products (including many found in Health Food Shops) may also contain ingredients with a known risk to health. As an example, in the United States, The U.S. Department of Health Agency for Toxic Substances Substances. (ATSDR) http://www.atsdr.cdc.gov/tfacts8.html names Cassava as the primary source ingredient for manufacturing of Tapioca. It is a plant that contains high levels of cyanide. The FDA provides for a maximum tolerance allowed in food but do they take into consideration whether it’s a 300 pound male or 30 pound child that will be consuming it, nor do they consider the accumulated amounts that may be consumed.
For this reason Pure Fun™ strives to provide clear, up-to-date information and resources about ingredients, health issues, and widely used chemicals that are best avoided.

All products manufactured by Pure Fun™ are carefully researched to ensure that they contain only substances that are proven safe. Pure Fun™ is well known for the ingredients they don’t put into their “better for you candy®”.The low GI (Glycemic Index) of Certified Organic Brown Rice Syrup is one of the best alternatives to tame the roller coaster ride of your blood-sugar levels while continuing to pamper your sweet tooth. These are organic natural sweeteners produced by steeping brown rice with a special enzyme preparation. Following this method the broken whole grains or brown rice are converted into a smooth-flavored and pleasantly sweet liquid extract. Organic Brown Rice Syrup is quite healthy and mild with a buttery flavor and delicate sweetness, which makes it an ideal choice for making Pure Fun™ Organic candy. The nutrition values and derived benefits of Certified Organic Brown Rice Syrup lay hidden in its main ingredient, the brown rice. Brown rice is simply white rice that still has the bran intact and thus becomes a much better source of fiber. Besides the fiber found in the brown rice, the bran contains nutrients like magnesium, manganese, and zinc. All these healthy advantages of organic brown rice are transferred and reflected in its bi-products, Brown Rice Syrup being one of them. Generally a healthy helping of organic Brown Rice Syrup consists of approximately 50% soluble complex carbohydrates, 45% maltose and 3% glucose. However in sharp contrast with regular sugar or tapioca, the glucose in Brown Rice Syrup is absorbed easily into our system, leaving lesser provision for fat accumulation.

Particularly positive feedback has been received from allergy sufferers, and people with Gluten and Lactose intolerances. Likewise, as awareness increases about the added vulnerability of children, parents are especially keen on Pure Fun™ candies. Pure Fun™ “better for you candy®” is recommended by allergy groups as an excellent alternative to conventional candy.

FICTION: CANDY CAUSES TOOTH DECAY

FACT: The acids that cause tooth cavity are produced by specific types of bacteria (mutans streptococci and lactobacilli) that live in dental plaque. When we consume foods and beverages, we create waste products. Bacteria do the same thing. The bacteria that cause tooth decay utilize foods containing glucose, sucrose, fructose, lactose, or cooked starches as their food source. The waste products created from digesting these sugars are the acids that cause the demineralization of tooth enamel and dentin. Since the bacteria that live in our mouth eat when we do, as we ingest foods which contain sugars such as soda, milk, fruits and vegetables and candy these bacteria get a meal too. Tooth decay can usually be prevented with proper oral hygiene

FICTION: CANDY CAUSES OBESITY

FACT: Gluttony – overeating of high-fat or refined sugary foods is the primary cause of obesity.The type of foods eaten play an important role in the rise of obesity. Researchers continue to discover more metabolic and digestive disorders resulting from overconsumption of trans-fats and refined white flour carbohydrates, combined with low fiber intake. These eating patterns are known to interfere with food and energy metabolism in the body, and cause excessive fat storage. Obesity can usually be prevented with proper portion controlled eating habits According to annual report in “New Nutrition Business” The Key Trends in Kids’ Nutrition for 2008 are: The mainstreaming of “free-from” and “all-natural”–Organic provides the answer; immunity and digestion–Brown rice syrup the excellent solution; healthy snacking–Consumers are making educated choices in indulgence foods; spotlight of overweight blame needs to refocus to portion control while enjoying special treats– PURE FUN™ PROVIDES THE POSITIVE SOLUTION.

Pure Fun™ has a large selection of candy including lollipops, candy canes and hard candy in a variety of flavors like goji berry, pomegranate, and green apple, and is well known for manufacturing organic candy for a healthy, environmentally-friendly lifestyle. All ingredients are certified as safe. Focus is given to up-to-date information about potentially harmful substances in mainstream products, alongside a variety of green issues. Please visit Pure Fun™ online for more information at http://www.organiccandy.com

Contact:

Luna Roth

luna@purefun.ca

Dr. Yariv Rothman, D.C. is proud to be a facilitator for Straighten Up America in Los Angeles. A new exciting health initiative, Straighten Up America is poised to make a major impact on the health and wellness of our society. Straighten Up America and Straighten Up and Move are worldwide health initiatives geared to improve posture, structural development and individuals’ self-esteem. The vision of Straighten Up America is very simple: we envision a day when every American performs a short enjoyable spinal exercise module daily just as we brush our teeth.

Straighten Up America also includes healthy lifestyle recommendations aimed at reducing alarming levels of obesity in our children, preventing many chronic diseases and enhancing the health and well being of all Americans.

Straighten Up America is proud to be a 50th Anniversary Partner to Get America Moving, an initiative of the President’s Council on Physical Fitness and Sports during its fiftieth anniversary year (1956-2006). The United States Bone and Joint Decade also actively partners with Straighten Up America. This prestigious research and educational initiative, created and empowered by proclamation of the President of the United States, has adopted Straighten Up America as its spinal health promotion educational program.

We have created simple invigorating activities that make a great ergonomic break or warm-up or cool-down for a longer exercise session. Dr. Rothman a doctor of chiropractic in Venice states: “As a Chiropractor and a facilitator for Straighten Up America, I am too familiar with children and adults of all ages who are experiencing challenges with posture, spinal and general health. I want to insure that people learn great spinal health habits by regularly performing the Straighten Up exercise module and practicing its healthy lifestyle recommendations.

If you or your organization, business, school, or faith congregation would like more information on how to implement Straighten Up America, please contact Dr. Rothman at Vitality Health Center 310-396-3635.