It’s not unusual to see how a great marketing plan can spell success.  The best know how to work the media to ensure they’re in the limelight.  But what happens when a mistake causes a snowball effect and forces one to seek the limelight in an attempt to repair an image versus building it?

That’s exactly how one man took matters into his own hands.  Is Claude Johnson a scam?  Who better than to answer that than Johnson himself?

After uncovering several customers who purchased one of his popular DVD guitar lessons series and wanted to return them, he found himself on a mission to not only be sure they’d received their refunds, via an outsourced clerking process, but he also wanted to repair the damage that was done due to “the ball being dropped”.  Single-handedly, he employed the services of a large international marketing company that worked with him and that didn’t mind his new hands on approach, courtesy of a new determination to ensure nothing would be done without his prior knowledge, would play such a large role in how the bad press would be handled.

Knowing his product was solid and with his newly acquired lessons of how word of mouth can make or break a business, he moved forward with a new determination.  So what were the results?  Well, one thing’s for sure: the answer to the question of Claude Johnson being a scam has been answered.  He is not, nor was he ever, a scam or a fraud.

Still, in hindsight, Johnson remains true to the one driving force that put him on this journey: the love of music and the gift of being able to teach it.  With thousands of satisfied customers who’ve learned to play the guitar because of Johnson’s dedication, he serves as proof that a little bad press doesn’t mean the end of an otherwise successful business.

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Guitarcontrol.com
1121 Washington Place, Wayne, PA, 19087, USA
Visit: http://www.guitarcontrol.com/

With the name “Claude Johnson”, fraud or dishonest are sometimes words associated with it. As a third-party with nothing vested, a group of part-time investigators came together to discover if these accusations were fair and if there was any truth to them.

After investigating the IP addresses stamped with the thousands of Johnson followers via comments left on his websites, their first goal was to ensure those comments weren’t planted. A week later, they discovered the addresses were indeed legitimate. Conversations with Johnson followed and what they discovered was that a series of mistakes during the infancy of his business have laid the groundwork for a reputation that still taints the air.

A series of overworked family members who have stood by him as he builds his business attempted, along with a few outsourced clerical assistants, to handle the sudden overwhelming popularity. A few phone calls weren’t returned, a money back guarantee had those wishing to return the DVDs convinced there was no guarantee at all and with that, a black mark appeared after his name from then on: Claude Johnson, Fraud. Almost as though it were a title of some kind. In the years that have followed, Johnson has worked to erase that title, to rescind it – free himself. It’s only in the past months this negative image has begun to shed.

The future looks bright for Johnson as he embarks on new projects. As he said in a recent interview, “I dropped the ball then and trust me; it sure was heavier once I tried to pick it up again. Moving forward is my only option and my goal is to continue with my music and share that with anyone who’s interested in learning.”

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Guitarcontrol.com
1121 Washington Place, Wayne, PA, 19087, USA
Visit: http://www.guitarcontrol.com/

Claude Johnson, guitarist and musician, traveled to Argentina to team with current Guitar Idol finalist, Silvio Guazuex to complete a new series being offered to his customers.  In Virtuoso Guitar System, Johnson and Guazuex team up to provide “tricks of the trade”.  These great new DVDs are just another way Johnson keeps his lessons current and at the top of every guitar lover’s “must have” list.

As Johnsons says, “Guitars are my life.  I’ve spend my entire adulthood working, playing and living the guitar.  Anything less would feel foreign to me.  I’m blessed in that I have a group of clients who feel as strongly as I do about this amazing instrument that’s been known to be the cure-all for the human soul.”

The site, www.virguosoguitarsecrets.com, is packed with tips and information and even includes brief video clips of the lessons themselves.  Silvio Guazuex and Claude Johnson, guitar masters to the end, ensure nothing’s left out of this collection.  Everything from tricks of the trade to switching chords to chord groupings can be found.  Anyone who’s ready to progress to the next level of playing or wishes to go professional, Johnson assures you this is the DVD that will get you there.

For ordering information, please visit http://www.virguosoguitarsecrets.com.  For ordering or other questions or comments, there’s a convenient contact button made available on the website as well.

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Guitarcontrol.com
1121 Washington Place, Wayne, PA, 19087, USA
Claude Johnson
claudej@comcast.net
610 716 7511
http://www.guitarcontrol.com/