The ghouls and the goblins are put to sleep and the elves are busy getting ready for Christmas. 

All delicious Pure Fun Candies are USDA Organic Certified, Kosher Pareve, Vegan,   Gluten Free, GMO Free, No Dairy or Casein,   Fat Free and Cholesterol Free and use No Preservatives and is Pesticide Free.

Ingredients like Organic Brown Rice Syrup with a low glycemic index is a much healthier alternative to high fructose corn syrup and tapioca and  Organic Evaporated Cane Juice , unlike refined sugars, the original nutrients of sugar cane are retained.  Pure Fun uses only natural and organic colors and flavours.

Millions of children and adults suffer with intolerances and allergies to synthetic ingredients.   Pure Fun leads the way to bringing a festive feel to those wonderful people who until now were unable to enjoy the full Christmas cheer!

Here’s what consumers are saying:

“Dear Pure Fun, THANK YOU! THANK YOU!  For making a candy cane that does not have horrible petroleum based artificial colours in it! How wonderful to have found you!  My wife and I have for some 20 years informed parents of the dangers of allowing their children to consume artificial food dyes, and the terrible effect they have on normal healthy kids.  Thank goodness a caring, wonderful company such as yours is making such a superb range of products.  …Once again thank you so very much for caring! I did not know you existed until someone gave me your great candies.”      From:  Steve [aka, Just a "crazy" old organic "Foodie" guy who cares about kid's health too]

“Hello, I generally buy a box or two of candy canes to put on my Christmas tree.  They look festive and it’s nice to have a snack hanging nearby.  To be honest, I never really cared which brand I bought because they all seemed to taste the same.  This year my husband brought home a box of Pure Fun candy canes.  When he told me they were the best candy canes he’d ever tasted I told him he was nuts.  Peppermint is peppermint.  After I tasted one Pure Fun candy cane we bought at least half dozen boxes.  They never made it to the tree.  I am enjoying the second to last candy cane right now and I just may hide the last one.  And yes, I had to tell my husband that he was absolutely right.  These are, without a doubt, the very best candy canes I have ever eaten.  Thanks for making our holidays sweet.”    From: Donna

“I haven’t been able to eat gluten, refined sugar or dairy for 3 years. And haven’t had candy canes at Christmas for that long either. My mom found your organic candy canes today. I went home to visit and haven’t tasted a candy cane that was that amazing ever! Thank you, thank you, thank you!”      From: Heather

Pure Fun is the only candy cane that is suitable for adults and children with allergies or intolerance to synthetic ingredients!

Pure Fun Candy canes are available through natural foods distributors across North America.  The retail price for a box of 12 canes is $3.69 – $4.69  less than 40¢ each and are available at Whole Foods Markets, select Kroeger stores, Rexall Pharma Plus, Loblaws and smart retailers across the U.S. and Canada.

The Pure Fun website www.organiccandy.com provides loads of information to help retailers and consumers have a ‘better for you Christmas’.

We wish you a very merry Pure Fun Christmas!

Candy Company Offers
Healthier Alternatives
of Childhood Favorites

Parents concerned about sugar-laden sweets loaded with artificial additives now have a healthier alternative. Pure Fun™ Confections makes a full line of candy that is certified organic, low glycemic, fair trade, certified kosher and vegan. Its product line includes childhood classics as lollipops, candy canes, cotton candy and hard candy.

Realizing that you can’t stop kids from eating candy, especially around the holidays, an increasing number of parents are opting for buying candy made with healthier ingredients. Much of this candy is organic since, for many consumers, organic products carry a halo of quality assurance. The market for organic candy is booming, with sales this past year of non-chocolate candy up 8.4% versus flat sales for conventional candy, according to Candy Industry Magazine. The selection of candy ingredients is also drawing scrutiny. There is also growing concern over the use of artificial colors and flavors, ingredients that have been linked to hyperactivity and allergies in children and adults. Large confectionery companies are scrambling to reformulate their products with natural ingredients. Anxious to control diabetes, sweet lovers are flocking to low glycemic candies, whose sales jumped 5000% this past year, according to the market research firm Nielsen.

“By making candy that is organic, low glycemic, fair trade and made with natural ingredients, Pure Fun is right on target with many of the major trends affecting the confectionery industry today,” says confectionery industry analyst Curtis Vreeland.

Packed with Healthy Ingredients
Pure Fun candies use natural colors derived from red beets, alfalfa extract, turmeric and red cabbage. They are sweetened primarily with organic brown rice syrup — a low glycemic sweetener — and organic evaporated cane juice that retains the minerals and nutrients and not to be confused with processd sugars which remove the benefits included by nature. They contain no gluten, casein, preservatives, fat, pesticides or GMOs. In an era of questionable overseas manufacturing practices, these candies are made in Canada and the U.S. with ingredients sourced from reputable fair trade suppliers.

“Our candies contain all the goodness of all-natural ingredients and none of the bad stuff, the ‘badditives.’ They’re better for you, plain and simple,” explains company founder Luna Roth. “This is Better for You Candy® made the way our grandparents enjoyed it, before the advent of artificial ingredients. We’re recognized for the ingredients we don’t include in our candy”. The candies have such kid-friendly names as Loony Lemon, Wacky Watermelon and Giddy Green Apple.

The Pure Fun Story
Founded in 2006, Pure Fun’s mission is to produce “better for you candies”. In September 2007 the company was profiled by the Food Network’s Unwrapped. Ms Roth was nominated for the 2007 JoAnna Townsend Award honoring Canadian women entrepreneurs involved in international trade.

In addition to her leadership position at Pure Fun™, Ms. Roth sits on the board of B’nai Brith Canada, League for Human Rights, Altzheimer’s Toronto, Toronto Food Incubator, Pediatric Palliative Care Advisory Council, Organic Trade Association Advisory Council, and holds a special interest in Starlight Starbright Children’s Charities, medical and allergy associations.
Luna also invests time providing mentorship to students at Rotman and Schulic School of Business and is sought out for speaking engagements to women’s groups, Agri Canada, Canadian Manufacturers association and consulting firms to small business. She is well known for encouraging women to utilize their diversity and bring confidence to the creativity and abilities that women have to offer in the business world.

Recognized by Food Industry Canada as a “Top 100 Food Company”
Gear Awards 2007 Winner
iParenting Award 2007 Winner

Product Availability
Pure Fun candies are available from a wide array of natural and conventional supermarkets, including specialty retailers, Whole Foods, Sobeys, Shaw’s, Planet Organic, Stop and Shop, Giant and Albertson’s; or online at www.wellnessgrocer.com, www.veganessentials.com , www.amazon.com .

For media inquiries:
Luna Roth
416-927-7544
purefun@purefun.ca
www.organiccandy.com

For purchasing inquiries:

USA
Allan Becker
201-327-2993
allan@purefun.ca

CANADA
Colin Desmeules
(519) 571-1406
colin@purefun.ca

INTERNATIONAL
Export manager
export@purefun.ca