Posts tagged with Advertising

Technomark Develops an Intelligent Marking Solution for All Surfaces and Materials (A092)

September 2nd, 2010

FOR IMMEDIATE RELEASE
French Technology Press Office Ref #:  A092
Contact: Kimberly Elsham
Tel: (312) 327-5260
E-mail:
contact.ftpo@ubifrance.fr

TECHNOMARK® DEVELOPS AN INTELLIGENT MARKING SOLUTION


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Chicago, August 30, 2010 (word count: 567)
An expert in traceability and permanent identification solutions, TECHNOMARK® has designed the first “intelligent” marking equipment.  This entirely new concept is based on innovative control of an electromagnet that functions like a dot matrix printer, which ensures perfect marking and guarantees repeatability regardless of the item’s shape,  surface condition or material. TECHNOMARK will be exhibiting its Multi4® marking machine and its IDI® software at IMTS in Chicago from September 13 to 18, 2010, at booth number 6245.

The indelible marking equipment designed and manufactured by TECHNOMARK® uses dot peen marking and scribing technologies, meeting the requirements and standards of numerous business sectors. Its products ensure rapid, aesthetically pleasing, permanent and above all economical marking since it is possible to mark on all media accepting deformation (plastic, aluminum, copper, bronze, brass, stainless steel, titanium, wood, glass, steel, etc.).

TECHNOMARK® has looked to revolutionize the marking world with its Multi4® marking machine.  This is a fully modular machine, capable of working in four quite distinct configurations. Portable for marking medium and very large pieces or ones that are difficult to access, it can be fixed on a bench for marking small pieces. Multi4® is becoming multipurpose, that is to say both portable and fixed, for marking all pieces, or integrated for marking in an automated production line. Simple to use, flexible and requiring moderate investment, Multi4® is a suitable solution for meeting various identification and traceability requirements.

Offered in two different modes, the IDI® software is an exclusive creation by TECHNOMARK®. IDI® enables intelligent management of marking by means of a completely original technique. The distance between the stylus and the marked piece is automatically managed by the electromagnet control, which thus supplies the ideal impact force for producing constant high-quality marking. TECHNOMARK® offers this software in two modes: marking mode and maintenance mode.

- IDI® marking mode compensates electronically for any variation in distance between the piece to be marked and the marking tool. This solution is the only one currently on the market able to mark pieces with irregular shapes (cylinders, corrugated or inclined parts, etc.) and for marking Datamatrix® codes.

- IDI® maintenance mode informs the user of any deviation in the marking following wear on the equipment over time, faulty adjustment, a damaged tool or a broken stylus.  This solution is perfectly suited to marking equipment integrated in an automated production line. This functionality makes it possible to manage a bank of marking machines and to forestall any maintenance.

With almost 5,000 items of equipment installed in more than 38 countries, the company has gained the confidence of numerous clients in highly diverse business sectors such as automotive, aerospace, space, nuclear, metals, underwater maintenance and even defense. The company holds two patents and four registered trademarks. Through the use of common standardized components, its machines make it possible to achieve economies of scale by optimizing the cost relating to the management of stocks of spare parts. Always sensitive to the environment, TECHNOMARK® offers clean non-polluting technologies. The machines do not remove material and require no consumables for their operation.

The participation of TECHNOMARK® in several international exhibitions will be the opportunity to present the performance of its products and to meet possible distributors:
- IMTS in Chicago from September 13 to 18, 2010
- AMB in Stuttgart, Germany, from September 28 to October 2, 2010
- MIDEST in Paris from November 2 to 5, 2010

For more information, please contact:

TECHNOMARK (U.S. CONTACT)
Rick Pentz
66 Granby St.
Bloomfield, CT 06002
Tel.: (860) 286-8728
Fax: (860) 726-9555
E-mail:
rpentz@dapra.com

TECHNOMARK
Mustapha Boulkouane
Marketing Manager
Parc d’activité Stelytec
42400 Saint-Chamond
FRANCE
Tel.: +33 4 77 22 25 91
E-mail:
info@technomark.fr
Web: www.technomark.fr

or:

FRENCH TECHNOLOGY PRESS OFFICE
205 North Michigan Avenue, Suite 3740
Chicago, IL 60601
Tel.: (312) 327-5260
E-mail: contact.ftpo@ubifrance.fr


Note to Editors:
Please advise us of publication of this press release and continue to send reader responses to FTPO.  This is the only way we can ensure the follow-up is done efficiently.

Find the best band saw blade range

August 26th, 2010

Experts at bandsawbladesonline.com helps in finding the proper type of blade and the appropriate tooth pattern so the cutting of material runs smoother,easier and flexible

With the technological advancements people have got the opportunity to get the best selection for band saw blades,helping companies and individual all over the world. Moreover with the most viable option like bandsawbladesonline.com customers have got the best source to make their purchase. The website assists the customers in finding best band saw blades for all the materials to be cut quickly and efficiently.

Experts at bandsawbladesonline.com helps in finding the proper type of blade and the appropriate tooth pattern so the cutting of material runs smoother,easier and flexible. The firm have more than 25 years experience in the band saw blade industry and they are well known to deliver high quality products. As they offer extensive inventory of products they are delivered right at your doorstep within one day along with guarantee. Once they are delivered,experts are always standing behind so that they can help in repairing or replacing any band saw blade if there is some issue.

Company’s prime aim is to help each and every individual who needs to have a band saw. They aim to be the best source for welded to length band saw blades in the industry, not looking for much profit,they only want to become the most reputed company offering best cutting solutions. Their ultimate is delivering excellent services, products, and knowledge.

No doubt band saw blades are the most common tool whenever there is a need of wood cutting. Band saw is similar to the scroll saw traditionally used for cutting curved or shaping pieces of wood. With miter gauge or work table tilts band saw can be used in versatile options. As the blades are available in several teeth sizes customer can select them according to the requirements and material which has to be cut.

Just feel free to visit http://bandsawbladesonline.com to get you best cutting application as the firm provides high quality, American made product, these can be purchase whenever you like.


Ecoceane Announces New U.S. Subsidiary for its Oil-Filtering Boats for Water Pollution Clean-Up

August 26th, 2010

FOR IMMEDIATE RELEASE
French Technology Press Office Ref #:  A089
Contact: Kimberly Elsham
Tel: (312) 327-5260
E-mail:
contact.ftpo@ubifrance.fr

ECOCEANE ANNOUNCES ITS NEW NORTH AMERICAN SUBSIDIARY AND ITS OFFER TO THE GULF OF MEXICO CLEAN-UP MISSION


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Photo 1: Ecoceane Spillglop SG 180 “Catamar” oil-recovery boat


Photo 2: Ecoceane “Catamar” boat filters waste from the water’s surface

Chicago, August 23, 2010 (word count: 692)
After selling ten of its oil recovery Cataglop ships and renting its Spillglop SG180 (CATAMAR) prototype to intervene in the Gulf of Mexico, the Ecoceance has created the subsidiary Ecoceane North America. This announcement comes as Ecoceane operates a new movement in the region as part of a delegation led by Ubifrance, the agency for international business development. (Note to editors: Please contact us for information about a press conference that will include Ecoceane and other companies of this delegation on August 26 in New Orleans.)

This decision will allow Ecoceane to produce and sell its various lines of ships in North America. In September, Ecoceane will launch its new line dedicated specifically to oil and gas companies. The range Workglop benefits from oil recovery technology developed by Ecoceane and provides all the services between platforms and supertankers to cargo-movers and passenger transport.

On May 28, 2010, the United States announced that it would accept proposals from foreign countries to aid in fight against the oil spill in the Gulf of Mexico. On June 5, Jean-Louis Borloo, the French Minister of State, announced that the June 8 proposal submitted by France to the U.S. would incorporate the offer of Ecoceane ships. Ecoceane, supported by the French government, met with U.S. authorities (coast guards and government), environmental associations and U.S. companies in Louisiana and Florida from June 6 to 27. The sale of the first ten Ecoceane ships to the United States followed this visit.

A French technology patented abroad
Upon activation of the motor, Ecoceane boats filter water that passes through their hulls. A turbine pulls a stream of water through a tank equipped with a mesh to filter out solid waste. The stream is then separated into two. First stream: The turbine pumps away the clean water. Second stream: Surface water, polluted with oil and hydrocarbons, is channeled into a hydrocarbon separator where the hydrocarbons are stored floating on the water. Clean water within the separator joins the main stream and is rejected through the turbine.

Ecoceane’s three major activities
I. Maintenance and cleaning of the coastline, ports, marinas and waterways: Cataglop range. The CG92 Cataglop cleans an area of 10,000 square meters per hour.

II. Services to oil and gas: Workglop range. Workglop ships operate at 4 knots and clean surfaces between 20,000 and 35,000 square meters per hour. The first Workglop be launched late 2010.

III. Marine pollution control: Spillglop range (prototype called CATAMAR). These vessels work at 4 to 5 knots up to Beaufort force 5 to 6 included and clean a surface of 40,000 to 50,000 square meters in an hour. It collects up to 100 cubic meters of hydrocarbons per hour without emulsification and transfers them progressively into a bunker barge that follows it. A bunker barge rotation allows unlimited recovery capability.

About Ecoceane:
Ecoceane provides states, local governments and municipalities solutions to collect and store macro-waste and floating hydrocarbons offshore, near ports,
beaches, estuaries, lakes, ponds, canals, rivers and more. Supported by OSEO Innovation and FEDER, the company specializes in marine pollution and improving the quality of water bodies. The Navy (CEPPOL) advised ECOCEANE in the development of CATAMAR.

Ecoceane participated in “Days of the Sea,” part of the “Grenelle of the Sea” organized by the French Ministry of Ecology. The company was founded in 2003, employs 30 people, including eight at the headquarters in Paris and about 20 in the shipyard Paimpol in Brittany. Through its network of agents, Ecoceane sees 85% of its turnover from exports. Recently Pierre-Armand Thomas, senior vice president of Technip, joined Ecoceane as director of international development for the oil and gas industry.

Ecoceane has many references in France and abroad (Australia, Uruguay, Madeira, Angola, Congo, Cote d’Ivoire, Morocco, Nigeria, Kenya, Spain, Ireland, Italy, Montenegro, Turkey). Recently, the innovative French company has won new contracts with a range of cleaning and maintenance vessels in the ports and coastline: Rio, Singapore, Valencia, Preveza in Greece, and won the public bid for the city Havre. In 2009, Ecoceane has doubled its sales and invested 1.2 million EUR in research and development. More than 65 boats have already been sold since inception.

For more information, please contact:

ECOCEANE
Stéphane Berstein
Press Contact
Tel.: +33 6 67 31 47 13
E-mail:
stephane.berstein@actine-strategies.com
Web: www.ecoceane.com

Eric Vial
President
Tel : +33 1 53 10 39 10
E-mail: e.vial@ecoceane.com
Web: www.ecoceance.com

or:

FRENCH TECHNOLOGY PRESS OFFICE
205 North Michigan Avenue, Suite 3740
Chicago, IL 60601
Tel.: (312) 327-5260
E-mail: contact.ftpo@ubifrance.fr


Note to Editors:
Please advise us of publication of this press release and continue to send reader responses to FTPO.  This is the only way we can ensure the follow-up is done efficiently.

Oil Spill Clean-Up Consulting and Training from Ameco (A086)

August 26th, 2010

FOR IMMEDIATE RELEASE
French Technology Press Office Ref #:  A086
Contact: Kimberly Elsham
Tel: (312) 327-5260
E-mail:
contact.ftpo@ubifrance.fr

AMECO CONSULTS AND TRAINS COMPANIES FOR OIL SPILL CLEAN-UP


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Chicago, August 23, 2010 (word count: 235)
AMECO is a consulting and auditing firm specializing in selective recovery techniques of hydrocarbons and macro-waste on the water’s surface. Its customers are industrial companies who want to improve their techniques for collecting and processing waste. It consults on accidental pollution on land, water, and oil spills.

AMECO is part of a group of French depollution companies visiting the Gulf of Mexico during the week of August 23, 2010. The company will travel to Houston and New Orleans for business meetings, site visits, and a press conference on August 26 in New Orleans.

The company provides intelligent solutions for skimming, pumping, separation and confinement of hydrocarbons. Since 2002, AMECO has been developing and validating simple and approved techniques in the field with a commitment to results (more than 300,000 metric tons of hydrocarbons and polluted waste; more than 150 cubic meters of macro waste). It also provides training for staff using technologies that AMECO recommends.

Since 1998, AMECO has intervened in more 35 pollutions incident in France on industrial sites:
-The ESSO Refinery at Fos sur Mer: pollution of marshes and canals
-The Shell Refinery at Berre l’Etang: pollution of the Etang de Berre and surrounding marshes
-Oil depot at Bordeaux: pollution of marshes and of the Garonne River
-The Total Refinery at Donges: pollution of the river LOIRE
-Erika Oil Spill (oil tanker incident): pollution of the sea region and the Etel estuary


For more information, please contact:

AMECO ENVIRONNEMENT
Hervé Rouquette
Parc d’Activités Saint-Martin
224, Chemin de la Plaine
F-06250 Mougins
FRANCE
Tel.: +33 4 92 92 00 94
E-mail: herve.rouquette@ameco.fr
Web: www.ameco.fr

or:

FRENCH TECHNOLOGY PRESS OFFICE
205 North Michigan Avenue, Suite 3740
Chicago, IL 60601
Tel.: (312) 327-5260
E-mail: contact.ftpo@ubifrance.fr


Note to Editors:
Please advise us of publication of this press release and continue to send reader responses to FTPO.  This is the only way we can ensure the follow-up is done efficiently.

Thomsea’s Trawl Nets Clean Waste Near Coastlines and on Open Water (A085)

August 22nd, 2010

FOR IMMEDIATE RELEASE
French Technology Press Office Ref #:  A085
Contact: Kimberly Elsham
Tel: (312) 327-5260
E-mail:
contact.ftpo@ubifrance.fr

THOMSEA TRAWL NETS CLEAN OIL FROM WATER AND NEAR COASTLINES


Please click the thumbnails below to open high-resolution images.


Photo 1: Thomsea trawl nets in use during the Prestige oil spill clean-up in 2003


Photo 2: Trawl net collecting waste near the Dongès refinery in France in 2008


Photo 3: Thomsea trawl net in water

Chicago, August 20, 2010 (word count: 446)
As sea traffic increases on a regular basis, so does the transport of dangerous matters and, as a result, the risk of accidents. This summer’s oil spill in the Gulf of Mexico is the latest occurence, and the need for efficient oil clean-up is growing. Thomsea’s trawl nets, available in different capacities, have a proven track record in recovering waste from open water and near coastlines.

Thomsea is part of a group of French depollution companies visiting the Gulf of Mexico during the week of August 23, 2010. The company will travel to Houston and New Orleans for business meetings, site visits, and a press conference with technology demonstrations on August 26 in New Orleans.

In response to the 1999 accident of the Erika oil tanker, Thierry Thomazeau, a French fishing vessel owner, helped the French National Navy to contain and collect  the oil spill at high seas. From  this experiment, the French company Thomsea was created with the goal of designing, manufacturing and selling new and efficient systems to filter and collect all types of maritime pollution, from macro waste to light or viscous bituminous materials, on open water as well as close to shores.

The patented Thomsea trawl nets, with respective collection capacities of two tons and eight tons, were largely and successfully used during the last large oil spill in France, of the Prestige tanker in 2003.

Recognized by the French authorities and organizations (CEDRE – French Navy – SYCOPOL), Thomsea became a unbeatable name in the fight of maritime pollution. Its trawl nets were deployed after several accidents and today they remain on-hand for the whole of the French national territory, including overseas territories. Thomsea also exports in more than five countries to date. In 2010 for example, the Moroccan harbor authorities adopted the trawl nets for its national plan of maritime pollution protection. The U.S. subsidiary, Thomsea International LLC, was most recently created in order to answer the growing number of requests, outside of Europe, for innovating solutions that offer a high oil recovery rate and the highest recovery efficiency.

In addition to these easy-to-use and reliable systems that are complementary to traditional systems used by the oil spill contractors, Thomsea developed a tool that can be very easily used by fishermen. A trained flotilla  and equipped with THOMSEA trawl nets can quickly collect several hundred tons of viscous hydrocarbon product, where the performance of some of today’s systems remain limited. This concept is the subject of a new project called Sentinel that Thomsea promotes through the Grenelle Environment intiative.

Thomsea constantly develops new products, ready to bring new tools to professionals, in the maritime, fishing and offshore oil sectors.

For more information, please contact:

THOMSEA
Vincent Dupin
1220 North Market Street, Suite 804
Wilmington, DE 19801
Tel.: +1 (302) 450-1152 ext. 102
Cell: +33 6 68 84 47 59
E-mail: vdupin@thomsea.com

Web:
www.thomsea.com

or:

FRENCH TECHNOLOGY PRESS OFFICE
205 North Michigan Avenue, Suite 3740
Chicago, IL 60601
Tel.: (312) 327-5260
E-mail: contact.ftpo@ubifrance.fr


Note to Editors:
Please advise us of publication of this press release and continue to send reader responses to FTPO.  This is the only way we can ensure the follow-up is done efficiently.

So What Is The “Buzz” About Natural Food Supplements After All?

August 18th, 2010

EmeryVille, CA ( PressReleaseRoom ) August 18, 2010 – Are you aware of the fact that average bee pollen contains up to 96 nutrients in all that includes almost all the basic nutrients needed to sustain a healthy life. With a composition that is majorly constituted of proteins these bee products when used in natural food supplements do not really need further breakdown while it sure does build-up the nutrient factor in the body. A quintessential quantity of bee pollen in nutritional supplements provides you with 22 amino acids, vitamin C, B-complex, folic acid, polyunsaturated fatty acids, enzymes and carotene plus a plethora of major types of antioxidants known to man.

The health food store in big cities today contains an array of food supplements. They claim to give health benefits weight loss, natural cures, high vitality, healthier lifestyle and weight control. One needs to be well informed though whether what they are buying out of those shelves have natural or artificial ingredients. Our body works perfect when in tune with Mother Nature. When you introduce in it unnatural substances it is prone to react in ways you are unaware of giving long term, if not short term side effects. So sticking to what is 100% natural is the smart way to go about leading a life worth living.

Scientists are striving to bring maximum nutrition into these natural food supplements so that the rather busy man of today who leads a mechanical life and has little time to pay attention to his health is provided with the right supply of nutrients to keep his organs in good working condition in the long-run. Bee pollen is one such all-rounder reservoir of nutrients that gives you a variety of effective health benefits. It enhances your immune system, provides resistance to allergies by lowering the sensitivity to various allergens, helps fight and substantially reduce stress levels by providing nutrients that regulate your mood and finally is known to provide increased levels of energy and endurance that are required in cases of sporting athletes. All this with almost no side-effects is not a bad bargain.

Miss Fabiola Castillo NinjaCOPS.com, one of the top online retailer for nutrition supplements, describes their natural food supplement called Royal Bee Complex that contains all the goodness of the bee pollen nutrients and is beneficial for the busy and rigorous lifestyle of today when she says, “Each Royal Bee Complex 500 mg capsule supplies that contains Bee Pollen, Bee Propolis and Royal Jelly, all 3 Bee Products in One Easy-To-Take Capsule. They are nature’s richest source of protein, amino acids, vitamins, minerals, catalytic enzymes and carbohydrates and are popular supplement for athletes and sports enthusiasts around the world.” She also adds, “Propolis’s anti-biotic effect builds the body’s resistance against toxins and infection while Royal Jelly has a bountiful supply of 20 amino acids, essential vitamins, minerals, and RNA-DNA factors known for its antibiotic action.”

About www.NinjaCOPS.com:

We are the number one online retailer for both nutritional supplements and self-defense products. We have a range of dietary supplements for weight loss, dietary supplements for women, green nutrition supplements, fitness nutritional supplements, natural food supplements, energy supplements and so on.

For more information visit us at http://www.ninjacops.com

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Gulf of Mexico Clean-Up Mission: French Companies Finalized

August 12th, 2010

Chicago, August 11, 2010 (word count: 561)
A delegation of nine French companies with expertise in ocean- and land-cleaning technologies will visit the southern U.S. this month. Organized by Ubifrance, the French agency for international business development, the delagation will travel to Houston and New Orleans to meet with oil and gas companies, clean-up contractors and local authorities during the week of August 23, 2010. The group will include companies that have a proven track record in oil clean-up, containment and recapturing. The visit will include business meetings, site visits, and a press conference with technology demonstrations on August 26 at the Port of New Orleans.

The companies with the delegation and its organizers will speak about the mission’s results. Possible outdoor product demonstrations, showcasing products such as skimmers and oil absorbents, could precede this press conference (time TBA), pending approval from relevant authorities. Please contact us to attend the conference, and to stay informed on the latest details of the product demonstrations.

French Delegation for Gulf of Mexico Clean-Up:
• AMECO – Oil spill consultancy
• ECOCEANE – Oil spill recovery vessels
• HALECO – Sorbents, containment and storage, pollution barriers
• HPC ENVIROTEC – Oil spill consultancy, remediation works
• JACKY COURTIGNE – Absorbent for hydrocarbon spills on land and water, depolluting products for land
• MAPA PROFESSIONNEL – Wide range of protective gloves for all kinds applications
• REYNAUD CAUVIN YVOSE (GROUPE BHD) – Oil spill booms, flexible tanks, inflatable arch tents
• REP – Bioremediation additive, oil spill dispersants, protection products for equipment, ship hulls, and sensitive areas
• THOMSEA – Oceans booms and collectors, trawl nets

France, a country exposed to oil spill pollution risks
France has known a number of significant oil spill accidents, similar to that of Deepwater Horizon in the Gulf of Mexico and its consequent ecological impact. Since 1967, seven of the most serious accidents worldwide have affected the French coastline. Such is the case of sea accidents like Amoco Cadiz in 1978, Gino in 1979, Erika in 1999 and Ievoli Sun in 2000. It has also felt the impact of accidents occurring in a neighboring country, causing oil slick to flow towards the French seaboard, as it did in Torrey Canyon in England in 1967, Haven in Italy in 1991 and Prestige in Spain in 2002.

A strong know-how in oil spill response
French companies have built a strong know-how in oil spill response, either for sea pollution treatment or for land clean-up. A large number of these products have been successfully tested during oil spill incidents all over the world as well as at CEDRE, the advisory body of the French National Organization for Accidental Water Pollution.

About Ubifrance:
Ubifrance, the French agency for international business development, comes under the aegis of France’s Ministry for the Economy, Industry & Employment. Ubifrance lies at the heart of France’s public-sector export support framework. With 64 Trade Commissions in 44 countries, UBIFRANCE offers a comprehensive range of products and services aimed at supporting French-based companies in their development on export markets:
• knowledge-based products and services, from business information to consulting and market supervision products for planning their international development strategies
• promotional operations in order to foster partnerships with foreign companies

For more information, please contact:
Kimberly Elsham
FRENCH TECHNOLOGY PRESS OFFICE
205 North Michigan Avenue, Suite 3740
Chicago, IL 60601
Tel.: (312) 327-5260
E-mail: contact.ftpo@ubifrance.fr
________________________________________
Note to Editors:
Please advise us of publication of this press release and continue to send reader responses to FTPO. This is the only way we can ensure the follow-up is done efficiently.

Building an online community for your business

August 10th, 2009

London, UK ( Pressreleaseroom ) August 7, 2009 – It’s certainly something lots of marketing experts are talking about, but just how small businesses should go about building an online community is harder to understand. Ben Dyer has built a 10,000 member community for his business and he shares the lessons he’s learned in a new article on Marketing Donut.

Dyer says that while a community is a powerful way to engage with your customers, building one requires patience and perseverance.

“For every community I have seen fail due to lack of traffic, two have the plug pulled because of a perceived lack of progress” he says.

Dyer says the other key ingredients of success are: leadership, ground rules, taking criticism on the chin, and making sure the community caters to everyone, not just the “fanatics”.

“Running a community is hard work, but it can be a fantastically rewarding experience for both you and your customers. The reality is that if you have a successful company, product or service, your customers will be talking about you anyway. What you need to decide is whether you are willing to facilitate the conversation.”

Backed by Google and Royal Mail, Marketing Donut is a free marketing resource that’s been developed specially for small business. Practical and no-nonsense, Marketing Donut covers all aspects of small business marketing, from branding through to internet marketing, from direct marketing through to generating PR for your business.

Further information:

* The Marketing Donut is at http://www.marketingdonut.co.uk

Contact details:
Mick Dickinson
BHP Information Solutions
tel: 0117 904 2224
info@marketingdonut.co.uk

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Why giveaways are good for business

July 18th, 2009

London, UK ( Pressreleaseroom ) July 17, 2009 – Making your most valuable customers feel valued with a carefully-selected gift could deliver the same return as a direct mail to 1000 people or an advert in the local newspaper, says a new expert article on free small business marketing resource Marketing Donut.

“Merchandising might seem like an unnecessary cost during the recession, but if you set clear objectives and select the right merchandise for your target audience, it can generate a valuable return on investment,” says the article on Marketing Donut.

The article says merchandising delivers benefits such as: connecting with customers, raising awareness of the business, and driving sales.

Marketing Donut expert Andy Preston says that with merchandising it’s important to be clear about what you want to achieve. “For example, do you want customers to sign up to your newsletter and communicate with you more, or to drive new customers to your website and increase online sales?”

It’s also important to choose an item of merchandise that’s appropriate for your business.

“So if you’re in financial services you could portray your reliability with something practical, and if you’re in the leisure sector, you should create something fun. For example, a go-kart business could distribute wind-up mini racers.”

The article also has advice about choosing suppliers and methods of distribution.

Marketing Donut is a free marketing resource that’s backed by Google and Royal Mail. It’s got thousands of expert tools and information covering all aspects of small business sales and marketing.

Further information:

* The Marketing Donut is at www.marketingdonut.co.uk

Contact details:
Mick Dickinson
BHP Information Solutions
tel: 0117 904 2224
info@marketingdonut.co.uk

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LocallyCompared; Helping UK Businesses with online advertising

November 27th, 2008

PRESS RELEASE – For Immediate Release

Leeds, UK – 26th November 2008

LocallyCompared.com; Helping UK Businesses with online advertising

LocallyCompared.com has launched a major upgrade to their local business comparison website, extending its lead as the best UK website for comparing and choosing local businesses.

Thousands of people are visiting LocallyCompared.com each month for a simple and effective way to compare detailed information on businesses in the UK. LocallyCompared.com has built the most detailed profiles for UK businesses available in one place on the Internet. The business profiles include special offers, menus, brochures, photos, awards and qualifications, reviews and testimonials. LocallyCompared.com is the place to find the most detailed and comprehensive information on businesses, enabling the consumer to shop-around for the best local deals, offers and recommendations.

Steve Shinn, Managing Director of LocallyCompared.com said “It is difficult and time-consuming for business owners to keep up to date with the potential minefield of online marketing. Businesses who do not promote themselves online effectively are missing out on whole generation of Internet Users. Business owners understand the importance of reaching out to potential customers in an off-line world, but there is a definite knowledge-gap when it comes to making effective use of online advertising. LocallyCompared.com’s unique approach of building detailed profiles for businesses for free, coupled with top positions in all major search engines will give increased online exposure, saving them time, money and driving more customers to them. 2009 is going to be a tough time for UK businesses, so I urge business owners to go right ahead and claim their business profile on LocallyCompared.com”

In addition to appearing on www.locallycompared.com, businesses on the LocallyCompared network feature on location and service specific business comparison sites, such as www.locallymanchester.co.uk for Manchester area businesses and www.dentistsinlondon.com for dentists based in London. Businesses in the LocallyCompared.com network are optimized to achieve top positions in all major search engines, ensuring that customers can easily find the business they are looking for.

Businesses can get started on LocallyCompared.com free of charge. The Standard Package gives a business the ability to receive enquiries online, fully customise their profile, promote special offers and get more exposure on the website, and is just £79 per year. The Premium Package, from £299 per year, gives an even greater exposure on the LocallyCompared.com network.

LocallyCompared.com predicts strong growth on the back of a surge of people looking for local deals online.