TORONTO, CANADA – June 27, 2010 — Local businesses can now get full-service web and social media management with Favorites Club, a new online promotional division offering every creative and technical aspect of web, email and digital video marketing to a worldwide audience. Anthony Merizzi, principal of marketing agency Whereizzi and Associates, announced the updated service at www.FavoritesClub.com today.

“With traditional marketing media like Yellow Pages and even newspapers showing smaller returns for advertisers, many local business owners would love to take advantage of local web-based promotion,” says Merizzi, a copywriter and marketing specialist since 1991. “Favorites Club makes it easy to cut through the noise and the learning curve of effective social media buzz-building,” especially since so many choices leave a lot of confused entrepreneurs sitting on the sidelines.

The web-based service, which has generated business for clients in Canada and the US, Singapore and the UK since its startup in 2006, creates direct-response styled websites, video and digital media for small and mid-sized businesses. Working virtually, a team of specialists uses advanced SEO (Search Engine Optimization), distinctive copywriting, email marketing and social media strategies to put current web-based media within reach of the typical entrepreneur, who doesn’t have time to focus on the technical details but wants the business-building benefits of a rapidly-changing social media space.

“Sites like Facebook and Twitter are having a huge influence on people’s buying behavior,” says Merizzi. “But there’s so much more to creating your network than just putting a quick video up on YouTube.” Even news organizations and TV shows depend on social media as a mainstay of their communications strategy, putting local companies on the same level as multi-national corporations without needing their mega-dollar budgets.

But mastering these tools is especially important if you want to reach your audience without offending them, or without spending hours online every day. A service like Favorites Club offers a decided marketing advantage to the average business owner in this increasingly mobile world.

Anthony Merizzi can be reached at (647) 377-3629 or Info@FavoritesClub.com

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