1,000 INTERNATIONAL CUSTOMERS CROWN NOVACEL ‘BEST SURFACE PROTECTION SUPPLIER ON THE MARKET’

Chicago, November 26, 2008 (word count: 471)
91% of customers state they are “satisfied to very satisfied” with Novacel solutions and 97% would recommend Novacel products. Such are the results of a customer-satisfaction survey conducted with about 1,000 building, automotive, electronics and home-appliance professionals in Europe, Asia and America, which was commissioned by Novacel, the world leader in surface protection.

The survey was sent as a questionnaire to all countries in late 2007, and provided a way to assess customer-satisfaction levels regarding the products and services they were using, to identify their expectations, and measure the quality of their relationship with their supplier, all this to establish an on-going improvement process.

Eight indicators were examined: sales approach, customer service, technical support, ordering, delivery, claim handling, products, and print. For seven of those, Novacal was elected “best supplier on the market.” The company’s position as a leader in protective films was reinforced, as 97% of respondents said they would recommend Novacel to a colleague, and 81% of respondents said they would buy from Novacel again.

Survey conclusions highlight Novacel’s qualities: good customer relations, sales teams that are available, and appropriate technical support for customers.

On the strength of those results, the company is boosting its customer awareness process: Confronted with an ever more complex demand and increasing requirements in terms of delivery time reduction, punctuality, responsiveness and information, NOVACEL has initiated a major Supply Chain Management project, together with a processing-time reduction and claim follow-up plan.

This customer-satisfaction program will reinforce NOVACEL’s position as the market leader in surface protection.

About Novacel:
Established in over 60 countries, NOVACEL develops, produces and markets self-adhesive films for temporary surface protection used in the electronics, home-appliance, automotive and building sectors. NOVACEL films may be applied upon surfaces as diverse as stainless steel, pre-coated metals, aluminium, plastics, shaped and laminated materials. Throughout the transformation process (bending, drawing, roll forming, cutting, routing, etc.), manipulation, transport and assembly, the film provides protection against scratches, stains, and other surface damage.

For more information, please contact:

NOVACEL
Ms. Agnès Othmani
Director of Communications
27, rue du docteur Emile Bataille
BP 4
76250 Déville-lès-Rouen – France
Tel : +33(0) 2 32 82 72 33
E-mail: aothmani@chargeurs-protective.com
Web: www.novacel.fr

or:

FRENCH TECHNOLOGY PRESS OFFICE
205 North Michigan Avenue, Suite 3740
Chicago, IL 60601
Fax: (312) 327-5261
E-mail: contact.ftpo@ubifrance.fr